Owen Evans travelled to Singapore to ask Seamus O’Brien and Andrew Georgiou, executive chairman and COO, respectively, of Lagardère Sports and Entertainment, about how they hope a corporate facelift will banish an ugly few years for the sports marketing giant.
The Lagardère Sports and Entertainment agency has confirmed the Matchpoint Agency will become the charity events and management division of its Lagardère Plus division.
The Lagardère Sports agency has signed a five-year partnership with the Professional Darts Corporation (PDC) through which it will seek to enhance the organisation’s digital output, amongst other remits.
The German Football League (DFL) has today (Tuesday) approved the use of virtual perimeter advertising in the top-tier Bundesliga, with a system developed by technology company Supponor and the Lagardère Sports agency being the first to be granted the green light.
The Lagardère Sports agency has today (Tuesday) launched a new office in the Chinese city of Shanghai.