PDC teams up with Lagardère Sports

The Lagardère Sports agency has signed a five-year partnership with the Professional Darts Corporation (PDC) through which it will seek to enhance the organisation’s digital output, amongst other remits.

Working with digital development specialists Other Media, Lagardère Sports will create and manage an immersive and interactive mobile app for darts fans across the globe. The agreement also sees Lagardère Sports appointed as the exclusive digital sales and activation agency for the PDC. 

Fully optimised for iOS and Android, the official app will seek to drive engagement, helping the PDC further connect with both existing and new fans whilst also building its digital presence. The app will also include a range of innovative features, as well as essentials such as fixtures, results and player profiles. With instant news updates, live commentary and push notifications, fans will also be able to follow the latest action whilst on the go.

Carl Woodman, managing director in the UK for Lagardère Sports, said: “With professional darts growing in popularity significantly across the world, the PDC’s fanbase is not only increasing but also becoming more diverse. With our global digital expertise, we’re excited to help the PDC to continue to innovate and provide these fans with new and exciting ways to engage with the sport, whilst creating opportunities for brands to invest in the world class appeal of darts.”

Matt Porter, chief executive of the PDC, added: “With Lagardère Sports’ knowledge and experience within the digital sports field, they were an ideal partner to help us continue to transform our offering to both our fans and partners. With more audiences consuming content online and wanting instant news and updates, I’m certain our new mobile app will take our sport to the next level.”

Lagardère Sports has also built, managed and commercialised the official club apps for 12 football teams including the German Bundesliga’s Borussia Dortmund, Hamburg SV and Hertha Berlin.