Infront

Athletics
Media

Almost five years on from being named as the future seller of Diamond League rights internationally, Infront has struck a mixture of free-to-air and pay-TV deals from 2025.
Ice Hockey
Sponsorship & Marketing

The German Ice Hockey Federation (DEB) will be able to source potential sponsors in-house as part of a revised and extended exclusive marketing agreement with the Infront agency
Football
Media

Infront will act as Fifa’s ‘media rights sales advisor’ in selected Asian markets, after world football’s governing body took back World Cup media rights in the region from the agency two years ago. In
Football
Media

Bundesliga International has turned to Infront to manage media rights sales in 10 mainly Central and Eastern European countries in the agency's third multi-territory distribution deal in quick succession with a major European league.
Football
Sports Betting

Infront has begun selling international broadcast and betting rights to the Campeonato Brasileiro Série A after striking one-year deals with the Liga Forte Uniao (LFU) and Libra blocs of clubs, SportBusiness understands.
Football
Media

LFP Media has turned to Infront to sell its media rights across much of Europe, Asia and Oceania, its second agency distribution agreement in quick succession.
Football
Sponsorship & Marketing

Infront will continue to sell advertising rights for Serie A side US Lecce after extending its agreement to the end of the 2028-29 season
Football
Host Broadcast & Production

Host Broadcast Services has sought to diversify its portfolio by adding the 2024 Copa América to the list of top-tier football events it is the host broadcaster for.
Football
Media

Thailand has never qualified for the men’s World Cup and the NBTC reportedly now sees the tournament as being fair game for pay-television broadcasters.
Biathlon
Industry Moves

Stefan Krauss, the long-standing managing director of Infront Austria and the agency’s vice-president of winter sports, is to leave the company by the end of next month.
Handball
Media

France’s triumph in the Men’s EHF Euro 2024 final generated a peak audience of eight million for commercial broadcaster TF1, as the European Handball Federation hailed Germany’s staging of the tournament as the “best ever” in the championship’s history.
Cycling
Media

RTL, the French-language free-to-air broadcaster in Belgium, is to succeed public-service rival RTBF as the domestic rights-holder of the Flanders Classics, the country's leading road cycling events
Football
Media

Infront has negotiated an exclusive Euro 2024 broadcast deal in Indonesia with media conglomerate MNC Group
Skating
Media

Norwegian tabloid newspaper VG and top sponsors of the Norwegian Skating Association (NSF) have teamed up to ensure broadcast coverage of the 2023-24 International Skating Union (ISU) season in the country.
Skiing
Media

The International Ski Federation (FIS) is live-streaming several World Cup events across its own platforms this winter sports season as part of its new centralised media rights agreement with the Infront…
Winter Sports
Sponsorship & Marketing

The International Biathlon Union (IBU) has announced German health food brand LaVita as a main sponsor on a three-year deal
Motorsport
Sponsorship & Marketing

The Infront agency has signed an expanded agreement with ADAC Motorsport that sees it become the German motorsport event organiser’s Official Marketing Partner.
Volleyball
Sponsorship & Marketing

Infront has found a new main sponsor for the Turkish Volleyball Federation (TVF) after brokering an initial two-year agreement with Solgar, the Turkish vitamins brand