Infront
Features
European handball set for new era as three-way joint venture readies to “run federation like a business”
Adam Nelson investigates the European Handball Federation's latest media and marketing rights agreements, after the recent joint bid for packaged rights from Infront and DAZN Group secured the organisation a 300-per-cent increase.
LED advertising | Why it took just one second to damage Infront’s reputation
With a former Infront executive under investigation for defrauding sponsors of the German Football Association, Frank Dunne explains how the scandal has affected both the agency and the already-embattled DFB, and how brands can ensure they're getting what they pay for from their partnerships.
Asia at the forefront of tech-augmented mass participation runs
Asian engagement in mass participation running has increased by 169 per cent in the last five years. Kelvin Tan looks at how some of these events are now seeking differentiation through technology-led innovations, such as virtual and augmented-reality urban runs.
The Long Read | Potential investors will do well to look closely at the football deals of Endeavor and Wanda Sports
With Endeavor and Wanda Sports both preparing for IPOs, Frank Dunne looks at how the media rights strategies of their respective buying arms, the IMG and Infront agencies, fit into the two groups’ portfolios and explains why potential investors would be advised to look carefully at the small print around some key football deals.
Chinese mass participation growth a focus for Wanda after IPO
IPO prospectus for parent company of the Infront agency and Ironman triathlon operator reveals strategy to focus on mass participation in China and predictions for the growth of the Chinese sports sector.
Infront nets ING as Turkish basketball top tier title sponsor
Global financial institution ING has signed up as the title sponsor of the Turkish Basketball Super League
Infront retains SPFL international rights contract with particular focus on digital
International media rights to the Scottish Premiership will continue to be sold by Infront until the end of the 2024-25 season after the agency today announced a new five-year agreement with the Scottish…
Nent seals more exclusive winter sports with IIHF Infront deal
The Nordic Entertainment (Nent) Group continues to pick up exclusive winter sports rights in the Nordics, agreeing a new deal until 2028 with the Infront agency for International Ice Hockey Federation…
VTV acquires rights for Indonesia-Vietnam World Cup qualifier
Vietnamese state-run broadcaster VTV has acquired the media rights to the national team's 2022 Fifa World Cup away qualifier against Indonesia on October 15
Digital, direct and driven
The launch of iX.co, a digitally native company which unites the strength of Infront’s digital operations and Omnigon, is designed to offer brands and sports bodies an opportunity to talk to consumers directly and in new ways.
盈方有望通过销售国际足联在亚洲的转播权，赚取巨额利润
TV Sports Markets 消息，盈方代理已超出向国际足联（FIFA）担保的2018和2022年世界杯在亚洲的转播权费用。盈方仍在销售2022年世界杯的转播权，销售对象不包括最有价值的中国市场。