Infront

Latest Features

Last month, the Infront agency announced the launch of its new initiative, #Sport4Recovery. Adam Nelson speaks to some of the founding partners of the programme about how the scheme aims to highlight the social and health benefits of sport as well as the economic ones.

Bruno Marty, senior vice-president of the ProSports unit at Infront, discusses the impact of  sport's Covid-19 induced liquidity crisis,  how properties can emerge stronger, the role of private equity i…

A two-year IPO freeze has hit Chinese sport companies, with numbers down and Wanda Sports’ listing a high-profile disappointment. How did ‘IPO fever’ fade, and will things change in 2020? Chen Yaolin reports.

Adam Nelson investigates the European Handball Federation's latest media and marketing rights agreements, after the recent joint bid for packaged rights from Infront and DAZN Group secured the organisation a 300-per-cent increase.

With a former Infront executive under investigation for defrauding sponsors of the German Football Association, Frank Dunne explains how the scandal has affected both the agency and the already-embattled DFB, and how brands can ensure they're getting what they pay for from their partnerships.

The World Curling Federation has agreed a two-year extension to its contract with iX

Six investment funds are said to have made binding offers to Lega Serie A, governing body of the top division of Italian club football, regarding a media company that would market broadcast rights

Global sports marketing agency Infront is set to include the services of AI video optimisation business Minute.ly in pitches to existing and future clients in Europe and the US

The Nordic Entertainment Group (Nent) has said that it is not expecting any more substantial rights fee compensation following the disruption to the sporting calendar caused by the Covid-19 pandemic

Features

Asian engagement in mass participation running has increased by 169 per cent in the last five years. Kelvin Tan looks at how some of these events are now seeking differentiation through technology-led innovations, such as virtual and augmented-reality urban runs.

With Endeavor and Wanda Sports both preparing for IPOs, Frank Dunne looks at how the media rights strategies of their respective buying arms, the IMG and Infront agencies, fit into the two groups’ portfolios and explains why potential investors would be advised to look carefully at the small print around some key football deals.

IPO prospectus for parent company of the Infront agency and Ironman triathlon operator reveals strategy to focus on mass participation in China and predictions for the growth of the Chinese sports sector.

The launch of iX.co, a digitally native company which unites the strength of Infront’s digital operations and Omnigon, is designed to offer brands and sports bodies an opportunity to talk to consumers directly and in new ways.

TV Sports Markets 消息,盈方代理已超出向国际足联(FIFA)担保的2018和2022年世界杯在亚洲的转播权费用。盈方仍在销售2022年世界杯的转播权,销售对象不包括最有价值的中国市场。