Infront
Features
Will 2020 mark a return to health for China’s sporting stocks?
A two-year IPO freeze has hit Chinese sport companies, with numbers down and Wanda Sports’ listing a high-profile disappointment. How did ‘IPO fever’ fade, and will things change in 2020? Chen Yaolin reports.
European handball set for new era as three-way joint venture readies to “run federation like a business”
Adam Nelson investigates the European Handball Federation's latest media and marketing rights agreements, after the recent joint bid for packaged rights from Infront and DAZN Group secured the organisation a 300-per-cent increase.
LED advertising | Why it took just one second to damage Infront’s reputation
With a former Infront executive under investigation for defrauding sponsors of the German Football Association, Frank Dunne explains how the scandal has affected both the agency and the already-embattled DFB, and how brands can ensure they're getting what they pay for from their partnerships.
Asia at the forefront of tech-augmented mass participation runs
Asian engagement in mass participation running has increased by 169 per cent in the last five years. Kelvin Tan looks at how some of these events are now seeking differentiation through technology-led innovations, such as virtual and augmented-reality urban runs.
The Long Read | Potential investors will do well to look closely at the football deals of Endeavor and Wanda Sports
With Endeavor and Wanda Sports both preparing for IPOs, Frank Dunne looks at how the media rights strategies of their respective buying arms, the IMG and Infront agencies, fit into the two groups’ portfolios and explains why potential investors would be advised to look carefully at the small print around some key football deals.
Fortuna Düsseldorf take rights in-house as Infront deal not renewed
German Bundesliga side Fortuna Düsseldorf is to market its sponsorship, stadium advertising and hospitality rights in-house from the 2020-21 season onwards after opting against renewing its agreement …
Infront and Ski Association of Japan renew international media-rights deal
The Infront agency has agreed a five-year extension to its contract with the Ski Association of Japan for the international media rights to all International Ski Federation (FIS) World Cup events held…
Infront brokers Europa sponsorship deal for men’s EHF Euro 2020
German insurance firm Europa Versicherungen has agreed a deal to sponsor handball’s men’s EHF Euro 2020 event, which will take place in Sweden, Austria and Norway.
Infront distributes IBSF World Cup broadcast rights in 60-plus territories
The Infront agency has reached agreements with broadcasters across more than 60 territories for the 2019-20 season of the International Bobsleigh and Skeleton Federation’s (IBSF) World Cup, which gets u…
Chinese mass participation growth a focus for Wanda after IPO
IPO prospectus for parent company of the Infront agency and Ironman triathlon operator reveals strategy to focus on mass participation in China and predictions for the growth of the Chinese sports sector.
Digital, direct and driven
The launch of iX.co, a digitally native company which unites the strength of Infront’s digital operations and Omnigon, is designed to offer brands and sports bodies an opportunity to talk to consumers directly and in new ways.
盈方有望通过销售国际足联在亚洲的转播权，赚取巨额利润
TV Sports Markets 消息，盈方代理已超出向国际足联（FIFA）担保的2018和2022年世界杯在亚洲的转播权费用。盈方仍在销售2022年世界杯的转播权，销售对象不包括最有价值的中国市场。