Infront

Handball
Sponsorship & Marketing

Gorenje, a domestic appliances manufacturer that is part of the Hisense family, has rekindled its association with the EHF Euro by agreeing a sponsorship deal covering both the men’s and women’s handball tou…
Ice Hockey
Media

Polsat, the commercial and pay-television broadcaster, has acquired exclusive rights in Poland to six editions of the annual IIHF World Championship, with ice hockey on the rise in the country
Handball
Media

The Infront agency has agreed a five-year deal to create a new digital ecosystem for the Handbollsligan and SHE, the top-tier men’s and women’s handball competitions in Sweden.
Motorsport
Media

WSC Group, owner of the commercial rights and technical regulations to TCR touring car racing, has entered into a deal with the Infront agency focusing on the digital activation, production and distribution…
Athletics
Media

Infront will continue to sell the international rights to the World Athletics Indoor Tour until the end of 2029 after striking a six-year extension deal
Ice Hockey
Media

Sportdeutschland.TV, the streaming platform of DOSB New Media, has agreed a wide-ranging ice hockey rights deal with the Infront agency, which includes the International Ice Hockey Federation’s World Championship.
Basketball
Finance & Law

AI-based video tracking and analytics company Videocites has received $10m (€9.4
Multiple Sports
Industry Moves

Julian Moore has returned to the Infront agency in the UK-based position of director of legal affairs. Moore leaves his role as head of sport at law firm Mills & Reeve to take up the post
Football
Media

Streaming platform SPOTV Now has acquired rights in Japan to the Italian Serie A in a deal covering at least the remainder of the 2022-23 season
Skiing
Sponsorship & Marketing

Austrian telecommunications company A1 has agreed a deal to sponsor this year’s Alpine World Ski Championships in Courchevel/Méribel, France, along with the 2025 event taking place in Saalbach in its ho…
Handball
Sponsorship & Marketing

Deutsche Bahn (DB), the national railway company of Germany, has made its first entry into international handball sponsorship by agreeing a deal to back the men’s EHF Euro 2024 national team tournament t…
Multiple Sports
Sports Betting

Infront Bettor, the betting-focused division of Infront, has added bet365 as its latest betting operator client
Handball
Media

DAZN has withdrawn from its 10-year tripartite agreement with Infront and the European Handball Federation with the terms and inventory included in a new, restructured agreement with the sports marketing…
Cycling
Media

The Infront agency has struck an exclusive international media rights agreement with Australia’s Great Ocean Road Race, while commercial broadcaster Seven has renewed an agreement to provide domestic c…
Multiple Sports
Sports Betting

Infront Bettor, the new betting-focused division of the Infront agency, has revealed details of deals it has signed with a number of new betting operator clients since launching in September
Multiple Sports
Industry Moves

Dave O’Connor has left his role as director of global partnerships at Infront, a role in which he led a team overseeing the delivery and activation of Wanda Group’s various sports sponsorships.
Mass Participation
Industry Moves

The Infront agency has announced a restructure of its mass participation sports business, with the unit to now be known as ‘Active Lifestyle’ instead of ‘Personal and Corporate Fitness’. Inf