Infront
Features
Will 2020 mark a return to health for China’s sporting stocks?
A two-year IPO freeze has hit Chinese sport companies, with numbers down and Wanda Sports’ listing a high-profile disappointment. How did ‘IPO fever’ fade, and will things change in 2020? Chen Yaolin reports.
European handball set for new era as three-way joint venture readies to “run federation like a business”
Adam Nelson investigates the European Handball Federation's latest media and marketing rights agreements, after the recent joint bid for packaged rights from Infront and DAZN Group secured the organisation a 300-per-cent increase.
LED advertising | Why it took just one second to damage Infront’s reputation
With a former Infront executive under investigation for defrauding sponsors of the German Football Association, Frank Dunne explains how the scandal has affected both the agency and the already-embattled DFB, and how brands can ensure they're getting what they pay for from their partnerships.
Asia at the forefront of tech-augmented mass participation runs
Asian engagement in mass participation running has increased by 169 per cent in the last five years. Kelvin Tan looks at how some of these events are now seeking differentiation through technology-led innovations, such as virtual and augmented-reality urban runs.
The Long Read | Potential investors will do well to look closely at the football deals of Endeavor and Wanda Sports
With Endeavor and Wanda Sports both preparing for IPOs, Frank Dunne looks at how the media rights strategies of their respective buying arms, the IMG and Infront agencies, fit into the two groups’ portfolios and explains why potential investors would be advised to look carefully at the small print around some key football deals.
EXCLUSIVE: ITTF to adopt hybrid in-house and agency rights model
The International Table Tennis Federation has decided against awarding its commercial rights wholesale to an agency in its next cycle, and will instead use a combination of in-house expertise and agency…
Fiducial re-engages with Infront-marketed Toulouse
French Top 14 rugby union club Stade Toulousain has renewed a sponsorship agreement with Fiducial, the France-based company that provides professional services to small businesses
Infront and Serie A launch new esports league
Lega Serie A, the governing body of the top division of Italian club football, has joined forces with the Infront agency to officially launch its eSerie A esports competition
Rights buyer DAZN: Transparency is key in EHF sales process
DAZN Group has reiterated its intention to ensure transparency in its joint 10-year European Handball Federation rights agreement with the Infront agency given the digital sports media company is also…
Chinese mass participation growth a focus for Wanda after IPO
IPO prospectus for parent company of the Infront agency and Ironman triathlon operator reveals strategy to focus on mass participation in China and predictions for the growth of the Chinese sports sector.
Digital, direct and driven
The launch of iX.co, a digitally native company which unites the strength of Infront’s digital operations and Omnigon, is designed to offer brands and sports bodies an opportunity to talk to consumers directly and in new ways.
盈方有望通过销售国际足联在亚洲的转播权，赚取巨额利润
TV Sports Markets 消息，盈方代理已超出向国际足联（FIFA）担保的2018和2022年世界杯在亚洲的转播权费用。盈方仍在销售2022年世界杯的转播权，销售对象不包括最有价值的中国市场。