Infront

Infront will act as Fifa’s ‘media rights sales advisor’ in selected Asian markets, after world football’s governing body took back World Cup media rights in the region from the agency two years ago. In

Bundesliga International has turned to Infront to manage media rights sales in 10 mainly Central and Eastern European countries in the agency's third multi-territory distribution deal in quick succession with a major European league.

Infront has begun selling international broadcast and betting rights to the Campeonato Brasileiro Série A after striking one-year deals with the Liga Forte Uniao (LFU) and Libra blocs of clubs, SportBusiness understands.

LFP Media has turned to Infront to sell its media rights across much of Europe, Asia and Oceania, its second agency distribution agreement in quick succession.

Infront will continue to sell advertising rights for Serie A side US Lecce after extending its agreement to the end of the 2028-29 season

Host Broadcast Services has sought to diversify its portfolio by adding the 2024 Copa América to the list of top-tier football events it is the host broadcaster for.

Thailand has never qualified for the men’s World Cup and the NBTC reportedly now sees the tournament as being fair game for pay-television broadcasters.

Stefan Krauss, the long-standing managing director of Infront Austria and the agency’s vice-president of winter sports, is to leave the company by the end of next month.

France’s triumph in the Men’s EHF Euro 2024 final generated a peak audience of eight million for commercial broadcaster TF1, as the European Handball Federation hailed Germany’s staging of the tournament as the “best ever” in the championship’s history.

RTL, the French-language free-to-air broadcaster in Belgium, is to succeed public-service rival RTBF as the domestic rights-holder of the Flanders Classics, the country's leading road cycling events

Infront has negotiated an exclusive Euro 2024 broadcast deal in Indonesia with media conglomerate MNC Group

Norwegian tabloid newspaper VG and top sponsors of the Norwegian Skating Association (NSF) have teamed up to ensure broadcast coverage of the 2023-24 International Skating Union (ISU) season in the country.

The International Ski Federation (FIS) is live-streaming several World Cup events across its own platforms this winter sports season as part of its new centralised media rights agreement with the Infront…

The International Biathlon Union (IBU) has announced German health food brand LaVita as a main sponsor on a three-year deal

The Infront agency has signed an expanded agreement with ADAC Motorsport that sees it become the German motorsport event organiser’s Official Marketing Partner.

Infront has found a new main sponsor for the Turkish Volleyball Federation (TVF) after brokering an initial two-year agreement with Solgar, the Turkish vitamins brand

The Infront agency is engaged in talks with multiple broadcasters in Norway about acquiring International Skating Union (ISU) rights after Viaplay decided against renewing its pan-Nordics contract, SportBusiness…

Infront Bettor is to succeed rival Sportradar as the distributor of global data and betting streaming rights to International Tennis Federation properties after delivering a successful bid in a request…