Infront

Latest Features

Last month, the Infront agency announced the launch of its new initiative, #Sport4Recovery. Adam Nelson speaks to some of the founding partners of the programme about how the scheme aims to highlight the social and health benefits of sport as well as the economic ones.

Bruno Marty, senior vice-president of the ProSports unit at Infront, discusses the impact of  sport's Covid-19 induced liquidity crisis,  how properties can emerge stronger, the role of private equity i…

A two-year IPO freeze has hit Chinese sport companies, with numbers down and Wanda Sports’ listing a high-profile disappointment. How did ‘IPO fever’ fade, and will things change in 2020? Chen Yaolin reports.

Adam Nelson investigates the European Handball Federation's latest media and marketing rights agreements, after the recent joint bid for packaged rights from Infront and DAZN Group secured the organisation a 300-per-cent increase.

With a former Infront executive under investigation for defrauding sponsors of the German Football Association, Frank Dunne explains how the scandal has affected both the agency and the already-embattled DFB, and how brands can ensure they're getting what they pay for from their partnerships.

Swiss luxury watchmaker Maurice Lacroix has been named the ‘Official Timekeeper’ of the BMW Berlin Marathon for the next two years, from 2021 and 2022.

Swiss-Ski, the sport’s national governing body in Switzerland, has entered into exclusive negotiations for its domestic and international rights, from 2022-23, with public-service broadcaster SRG SSR a…

The Disney-owned direct-to-consumer streaming platform ESPN+ has acquired US broadcast rights to the Scottish Premiership in one of a string of broadcast deals finalised by the Infront agency

German sports broadcaster Sport1 has boosted its sports rights portfolio by extending a content-sharing agreement with DAZN, giving it access to select rights from the streaming service’s portfolio, w…

Features

Asian engagement in mass participation running has increased by 169 per cent in the last five years. Kelvin Tan looks at how some of these events are now seeking differentiation through technology-led innovations, such as virtual and augmented-reality urban runs.

With Endeavor and Wanda Sports both preparing for IPOs, Frank Dunne looks at how the media rights strategies of their respective buying arms, the IMG and Infront agencies, fit into the two groups’ portfolios and explains why potential investors would be advised to look carefully at the small print around some key football deals.

IPO prospectus for parent company of the Infront agency and Ironman triathlon operator reveals strategy to focus on mass participation in China and predictions for the growth of the Chinese sports sector.

The launch of iX.co, a digitally native company which unites the strength of Infront’s digital operations and Omnigon, is designed to offer brands and sports bodies an opportunity to talk to consumers directly and in new ways.

TV Sports Markets 消息,盈方代理已超出向国际足联(FIFA)担保的2018和2022年世界杯在亚洲的转播权费用。盈方仍在销售2022年世界杯的转播权,销售对象不包括最有价值的中国市场。