Infront
Features
#Sport4Recovery aims to unite stakeholders and push for sport’s safe return
Last month, the Infront agency announced the launch of its new initiative, #Sport4Recovery. Adam Nelson speaks to some of the founding partners of the programme about how the scheme aims to highlight the social and health benefits of sport as well as the economic ones.
Infront’s Bruno Marty – Smaller properties can flourish if they innovate and engage
Bruno Marty, senior vice-president of the ProSports unit at Infront, discusses the impact of sport's Covid-19 induced liquidity crisis, how properties can emerge stronger, the role of private equity i…
Will 2020 mark a return to health for China’s sporting stocks?
A two-year IPO freeze has hit Chinese sport companies, with numbers down and Wanda Sports’ listing a high-profile disappointment. How did ‘IPO fever’ fade, and will things change in 2020? Chen Yaolin reports.
European handball set for new era as three-way joint venture readies to “run federation like a business”
Adam Nelson investigates the European Handball Federation's latest media and marketing rights agreements, after the recent joint bid for packaged rights from Infront and DAZN Group secured the organisation a 300-per-cent increase.
LED advertising | Why it took just one second to damage Infront’s reputation
With a former Infront executive under investigation for defrauding sponsors of the German Football Association, Frank Dunne explains how the scandal has affected both the agency and the already-embattled DFB, and how brands can ensure they're getting what they pay for from their partnerships.
Infront boosts cycling portfolio with Flanders Classics, Amstel Gold Race rights
The Infront agency has bolstered its road cycling portfolio in a long-term deal for international broadcast rights to both the Tour of Flanders and the Netherlands’ Amstel Gold Race.
Turkish Basketball Federation adds blockchain sponsor
The Turkish Basketball Federation (TBF) has announced Bitci, the Turkish blockchain technology company, as an addition to its sponsorship portfolio
Infront displaces EBU as Paralympics broadcast rights-holder in Europe
The Infront agency has won a high-profile piece of new business after acquiring the European broadcast rights to the Beijing 2022 and Paris 2024 Paralympic Games
Chinese Basketball Association’s in-house move finalised as Wanda contract ends
The Chinese Basketball Association has announced that it has finalised its reclamation of the sale of commercial rights to its national basketball teams, thus ending its long-running partnership with the…
Asia at the forefront of tech-augmented mass participation runs
Asian engagement in mass participation running has increased by 169 per cent in the last five years. Kelvin Tan looks at how some of these events are now seeking differentiation through technology-led innovations, such as virtual and augmented-reality urban runs.
The Long Read | Potential investors will do well to look closely at the football deals of Endeavor and Wanda Sports
With Endeavor and Wanda Sports both preparing for IPOs, Frank Dunne looks at how the media rights strategies of their respective buying arms, the IMG and Infront agencies, fit into the two groups’ portfolios and explains why potential investors would be advised to look carefully at the small print around some key football deals.
Chinese mass participation growth a focus for Wanda after IPO
IPO prospectus for parent company of the Infront agency and Ironman triathlon operator reveals strategy to focus on mass participation in China and predictions for the growth of the Chinese sports sector.
Digital, direct and driven
The launch of iX.co, a digitally native company which unites the strength of Infront’s digital operations and Omnigon, is designed to offer brands and sports bodies an opportunity to talk to consumers directly and in new ways.
盈方有望通过销售国际足联在亚洲的转播权，赚取巨额利润
TV Sports Markets 消息，盈方代理已超出向国际足联（FIFA）担保的2018和2022年世界杯在亚洲的转播权费用。盈方仍在销售2022年世界杯的转播权，销售对象不包括最有价值的中国市场。