Formula 1
Formula 1 sets US television audience record in 2022
Unprecedented audiences further solidify historic year of growth for property
Chinese Formula 1 Grand Prix in 2023 ‘to be cancelled’
The long-awaited return of Formula 1 motor racing to China next year is set to be cancelled due to the country's ongoing Covid policies, the BBC has reported
Haas signs Palm Angels, Aston Martin continues Brazilian drive with Porto Seguro
The Haas F1 team has signed up Italian fashion brand Palm Angels in an agreement that will launch ahead of the 2023 Formula 1 season and include visibility on the team’s car.
Formula 1 launches F1 Academy to provide path for female drivers
Formula 1 has announced the launch of F1 Academy, a new all-female category designed to develop and prepare young drivers to progress to higher levels of competition
Fox Sports México retains F1 rights
Pay-television broadcaster Fox Sports México has agreed a three-season extension to its rights deal with the Formula 1 motor-racing championship.
Manhattan West named lead investor of Formula 1 Exhibition
Global strategic investment firm Manhattan West has been named the lead investor of Formula 1 Exhibition, the motorsport series' international traveling exhibition and immersive experience concept which …
Madrid to launch Formula 1 Exhibition
Formula 1 has announced that its international travelling exhibition and immersive experience concept will debut in Madrid next year
MGM unveils Bellagio grandstands for F1 Las Vegas Grand Prix
MGM Resorts International unveiled plans the grandstands it will construct in front of the famed Bellagio fountains for the Formula 1 Las Vegas Grand Prix in 2023.
Formula 1’s Q3 revenues rise to $715m
Formula 1 has reported revenues of $715m (€721m) for the third quarter of 2022, a seven-per-cent increase on the same period in 2021 but a slight decrease compared with the $744m posted in the second q…
AWS upgrades and expands Formula 1 sponsorship
Amazon Web Services (AWS) has stepped up its association with Formula 1 by renewing and expanding its deal with the motor-racing championship to become a global partner
F1 Las Vegas GP strikes T-Mobile pact
Telco T-Mobile has been named the exclusive wireless provider for Formula 1's Las Vegas Grand Prix ahead of the inaugural race on November 16-18, 2023
US sponsorship of F1 teams up 66 per cent in two years
The volume of US brands agreeing sponsorship deals with Formula 1 teams has increased by 66 per cent in the last two years, according to the latest research from SportBusiness Sponsorship
ESPN seeks ways to expand sponsorship revenue to monetize renewed F1 rights in US
John Suchenski, ESPN’s director of programming and acquisitions, tells SportBusiness the network is considering having multiple presenting sponsors of both its pre-race and race telecasts going forwards.
Mexican GP to remain on F1 calendar through 2025
The Mexican Grand Prix will stay on the Formula 1 schedule through 2025 after securing a three-year contract extension
ServusTV extends F1 rights, pays tribute to Mateschitz
Austrian commercial broadcaster ServusTV has agreed a three-year extension to its rights deal with Formula 1 which will see the Red Bull Media-owned company continue to show the motor-racing championship…
F1 ‘planning to create’ women’s motorsport series
Formula 1 is planning to create a women's motorsport series for younger drivers which would run alongside the financially beleaguered W Series, according to multiple reports
ESPN, Formula 1 confirm US rights extension through 2025
ESPN and Formula 1 have confirmed a three-year rights extension in the United States through 2025, in a deal which will keep all race telecasts on ABC, ESPN, and ESPN2 commercial-free
Hamilton criticizes F1 for not saving 2022 W Series season
Lewis Hamilton has criticized Formula 1 and parent company Liberty Media for not doing more to save the 2022 W Series season, which was cut short due to financial issues