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US sponsorship of F1 teams up 66 per cent in two years

(Photo by Chris Graythen/Getty Images)

The volume of US brands agreeing sponsorship deals with Formula 1 teams has increased by 66 per cent in the last two years, according to the latest research from SportBusiness Sponsorship.

The 2022 edition of the annual Motorsport Data Snapshot, which covers sponsorship across the motorsport sector, shows the total number of US-based brands agreeing deals with F1 teams rose to 161 in 2022, an increase of 21.1 per cent on 2021 (133 deals) and 66 per cent on 2020 (97 deals).

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