English Football Association

Football
Sponsorship & Marketing

Adobe has added to its sponsorship portfolio in women’s football by agreeing a three-year deal to become the lead sponsors of the Women’s FA Cup.
Football
Sponsorship & Marketing

US technology company Google has enhanced its ties with the English Football Association (FA) through a new long-term deal that makes its consumer electronics brand, Pixel, the governing body’s official m…
Football
Industry Moves

The English Football Association (FA) has begun the search for a commercial and partnerships lead for the Women's Super League (WSL)
Football
Sponsorship & Marketing

Coventry Building Society has agreed a deal to sponsor the Arnold Clark Cup, the annual women’s football tournament featuring England’s ‘Lionesses’. The
Football
Sponsorship & Marketing

The English Football Association has signed up beer brand Carling as a sponsor of its flagship men’s and women’s cup competitions.
Football
Media

New World TV Group has secured exclusive French-language pay-TV rights to broadcast England's FA Cup in 16 countries across Western and Central Africa, along with non-exclusively in Chad
Football
Governance

The Japanese Football Association (JFA) has signed a renewed Memorandum of Understanding (MoU) with the English Football Association (FA), with the new agreement to cover areas such as women’s football, g…
Football
Events

A total of 14 stadiums are listed in the UK and Ireland's preliminary Euro 2028 bid dossier submitted today (Wednesday) to European governing body Uefa
Football
Events

Clubs in football’s English Premier League have proposed a revamp of the Community Shield, with an overseas fixture and an all-star game among the suggestions put forward.
Football
Industry Moves

England’s Football Association has recruited Mark Hogan from the International Olympic Committee as its head of media rights and production.
Football
Sponsorship & Marketing

M&S Food, the food division of the M&S retail chain, has signed multi-year sponsorships with the Football Associations of England, Scotland, Wales and Northern Ireland
Football
Media

Telco Optus has acquired the exclusive rights in Australia for next week's Women's FA Cup final between Chelsea and Manchester City
Football
Governance

The UK Government has backed plans to form an independent regulator for English football after endorsing recommendations made last year as part of the Fan-Led Review of English Football Governance
Football
Sponsorship & Marketing

Online professional networking platform LinkedIn has signed on as the fourth national sponsor for England’s Uefa Women’s Euro 2022.
Cricket
Industry Moves

Navin Singh, the new commercial director for the English Football Association, has been co-opted as a non-executive board member at Lancashire Cricket to assist the club in its digital media strategy and…
Multiple Sports
Stadia

The Football Association has appointed Oak View Group to expand and diversify Wembley Stadium’s sponsorship, content and other commercial opportunities, with the US venue development, advisory and investment c…
Multiple Sports
Events

The FA Women’s Super League (WSL) and the ECB Women’s Hundred succeeded in bringing nearly 11 million new UK viewers to women’s sport in 2021, making it a record-breaking year for the sector, a new repor…
Football
Media

Chinese streaming platform Bilibili has acquired the exclusive digital media rights in China for the English FA Cup in a three-season deal, 2021-22 to 2023-24