The FA Women’s Super League (WSL) and the ECB Women’s Hundred succeeded in bringing nearly 11 million new UK viewers to women’s sport in 2021, making it a record-breaking year for the sector, a new report has claimed.
The “visibility uncovered” study, conducted by Future Sport and Entertainment on behalf of the Women’s Sport Trust, found 32.9 million people watched women’s sport in 2021, a figure that surpassed all previous years.
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