British & Irish Lions
South Africa to stage Lions tour after contingency plans rejected
The British & Irish Lions’ tour of South Africa will go ahead as scheduled this summer after an agreement was reached with the South African Rugby Union.
Channel 4 ‘lines up’ highlights deal for Lions series
UK free-to-air broadcaster Channel 4 is close to further enhancing its sports rights portfolio by agreeing a deal for highlights of the British & Irish Lions rugby union series against South Africa, it…
Rugby Australia offers guarantees for Lions tour staging
Rugby Australia has offered a minimum guarantee to cover the costs of the forthcoming British & Irish Lions tour to South Africa, and return a profit, in what is said to be a potentially decisive move…
Rugby Australia offers to host Lions tour
Rugby Australia has offered to host the British & Irish Lions’ tour to South Africa, with a view to bolstering its bid to stage the 2027 Rugby World Cup.
DHL Express signs up for Lions Tour, MTN confirms Springboks main shirt deal
Logistics company DHL Express has signed as the official logistics provider for the 2021 British & Irish Lions Tour of South Africa
The Famous Grouse sponsorship hat-trick includes Premiership and Lions deals
The Famous Grouse, the blended Scotch whisky brand, has completed a trio of rugby union sponsorship agreements
RDA secures media distribution rights for British & Irish Lions’ tour of South Africa
The UK-based RDA agency has been appointed as the exclusive media-rights distributor for the upcoming British & Irish Lions tour of South Africa in a range of territories
Murrayfield to host Lions ‘home’ match against Japan
The British & Irish Lions rugby union team will play Japan at Edinburgh’s BT Murrayfield Stadium next June in what will mark only its third Test match on ‘home’ soil.
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TalkSport ‘set to retain’ Lions tour radio rights
Commercial station TalkSport is set to retain radio rights in the UK for the British and Irish Lions’ tour of South Africa next year.
Lions’ tour of South Africa may not go ahead if fans can’t attend
Jurie Roux, the chief executive of SA Rugby, has admitted that the British and Irish Lions’ tour of South Africa may not go ahead next year if fans are not able to attend due to Covid-19 restrictions.
British & Irish Lions sign Vodafone as lead sponsor for 2021 South Africa Tour
The British & Irish Lions have signed Vodafone as lead sponsor ahead of the team's tour to South Africa in 2021.
The brand will take the role of front-of-shirt sponsor for the tour
Lions and South Africa Rugby launch joint venture for 2021 Tour
SA Rugby and the British & Irish Lions have created a joint venture to maximise the appeal of the Lions’ Tour of South Africa in 2021.
British & Irish Lions add O’Driscoll, Whelan to executive team
The British & Irish Lions rugby union team has announced that Thelma O’Driscoll and Shane Whelan have joined the organisation as its new chief financial officer and director of digital, marketing and c…
Pichot pushes for Lions to tour Americas
World Rugby vice-chairman Agustin Pichot has said he will push for the British and Irish Lions to tour new destinations should he succeed in being elected as the new leader of rugby union’s world governing b…
RFU’s Halsey joins Lions as commercial director
The British & Irish Lions has appointed the Rugby Football Union’s Tom Halsey as commercial director, as preparations step up for the 2021 tour to South Africa.
Canterbury renews with the Lions, adds ‘Lions Origin Club’ apparel
Specialist rugby brand Canterbury has renewed its Official Apparel Partner deal with the British & Irish Lions for the Tour of South Africa in 2021