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RDA secures media distribution rights for British & Irish Lions’ tour of South Africa

Courtney Lawes of the Lions runs with the ball during the Test match against the New Zealand All Blacks (Photo by David Rogers/Getty Images)

The UK-based RDA agency has been appointed as the exclusive media-rights distributor for the upcoming British & Irish Lions tour of South Africa in a range of territories.

The appointment marks the first time a rights agency has distributed media rights on behalf of the Lions and will cover Europe (excluding the UK, Ireland and France), Canada, Japan, South East Asia, the Pacific Islands, the Middle East and North Africa, and in-flight/in-ship rights.

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