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Canterbury renews with the Lions, adds ‘Lions Origin Club’ apparel

(Photo by David Rogers/Getty Images)

Specialist rugby brand Canterbury has renewed its Official Apparel Partner deal with the British & Irish Lions for the Tour of South Africa in 2021.

Canterbury will supply all of the team’s on-field kit and training wear for the tour, as it did for the 2017 series against New Zealand.

In a fresh initiative, Canterbury will offer ‘Lions Origin Clubs’ – those teams who have produced a player who has gone on to play for the Lions – the opportunity to have a new Canterbury kit personalised with the logo of their club.

The sport brand invited junior teams from four amateur rugby clubs that have developed a Lions player to take part in the process of designing the kit. The four winning kits will be put to a public vote on social media to decide the overall winner.

This teamwear is not the same as the kit won by the players during the tour. The Lions kit is currently being designed by Canterbury and will be revealed in 2020.

Sean Kavanagh, global director of sports marketing and sponsorship for Canterbury, said: “At Canterbury, we want to show that rugby is a game for all and we are always looking at how we can help inspire the next generation of rugby players.

“As a grass roots club, producing a player who goes on to play at the top level is the highest accolade you can receive and we want clubs to be proud of this achievement and be able to shout about it.

“That is why we’ve introduced the Lions Origin Club logo to our teamwear ranges for those clubs who have identified, nurtured and developed a special talent who has represented the Lions on the global stage.”

Canterbury produced seven kits for teams at this year’s 2019 Rugby World Cup, supplying England, Ireland, Japan, Georgia, USA, Russia and Canada.

Umbro acquired the England kit rights in a new deal signed this month and starting in September 2020.