British Cycling
Features
HSBC, British Cycling and the implications of ‘societal’ partnerships
Matt Cutler looks at whether the ‘societal partnership’ between HSBC and British Cycling could become a new model for the NGB brand proposition.
Working in Tandem
National governing body British Cycling tells Kevin Roberts about the attributes it is looking for in a new commercial partner.
HSBC cuts short main sponsorship of British Cycling
Global bank HSBC has exercised a break clause in its main sponsor contract with British Cycling
Tour of Britain organisers expect uplift in title rights fee after Ovo’s exit
SweetSpot, the organisers of UK cycling’s Tour of Britain, Women’s Tour and Tour Series, will be seeking a rights fee uplift from a new title partner across all three events after the exit of Ovo Energy thi…
British Cycling recruits FA exec as new CEO
The British Cycling governing body has appointed Julie Harrington of the English Football Association (FA) as its new chief executive.
Yorkshire targeting UCI Road World Championships
UK Chancellor George Osborne has revealed that the English county of Yorkshire is hoping to place a bid to host the International Cycling Union’s (UCI) Road World Championships.