British Cycling
British Cycling engaging agencies as it takes on Tour of Britain delivery
British Cycling has indicated it will be willing to engage the support of sports marketing agencies after taking on the responsibility for delivering this year’s Tour of Britain men’s and women’s road races.
British Cycling cancels SweetSpot promoter deal alleging missed payments
The Tour of Britain cycling race is at risk of being cancelled after British Cycling alleged race promoter SweetSpot owes hundreds of thousands of pounds in unpaid race licence fees.
Cottages website upgrades to ‘Points Jersey Partner’ for 2023 Tour of Britain
Cycling’s Tour of Britain has signed up a ‘Points Jersey Partner’ in the form of holiday cottages and luxury homes provider, cottages.com, but has yet to confirm a title sponsor for this year’s race.
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British Cycling continues sponsorship drive with travel partner deals
British Cycling has announced two new long-term commercial partnerships with travel specialists Destination Sport Travel and Sportive Breaks.
British Cycling appoints Dutton as CEO
Jon Dutton, who served as chief executive of last year’s Rugby League World Cup in England, has been named chief executive of British Cycling.
British Cycling CEO exits after criticism of Shell deal
British Cycling has announced the departure of chief executive Brian Facer amid growing questions over the governance of the organisation and criticism of a sponsorship deal with oil and gas company Shell
Shell signs eight-year British Cycling deal
Shell UK has signed an eight-year deal to become an Official Partner of British Cycling in an agreement that starts this month and ends in 2030
UK government pledges £30m to support Grand Départ and Women’s RWC bids
The UK government will pledge £30m (€36m/$41m) to support bids to host the 2025 Women’s Rugby World Cup and the 2026 Tour de France Grand Départ.
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British Cycling revises contract with HSBC to cover Tokyo Games
British Cycling will retain global bank HSBC as a sponsor for another year after signing a new contract
Tour of Britain becomes latest major UK event to fall
The Tour of Britain has become the latest cycling event hit by Covid-19, with this year’s edition being cancelled and rescheduled for 2021.
HSBC cuts short main sponsorship of British Cycling
Global bank HSBC has exercised a break clause in its main sponsor contract with British Cycling
Tour of Britain organisers expect uplift in title rights fee after Ovo’s exit
SweetSpot, the organisers of UK cycling’s Tour of Britain, Women’s Tour and Tour Series, will be seeking a rights fee uplift from a new title partner across all three events after the exit of Ovo Energy thi…
British Cycling recruits FA exec as new CEO
The British Cycling governing body has appointed Julie Harrington of the English Football Association (FA) as its new chief executive.
HSBC, British Cycling and the implications of ‘societal’ partnerships
Matt Cutler looks at whether the ‘societal partnership’ between HSBC and British Cycling could become a new model for the NGB brand proposition.
Working in Tandem
National governing body British Cycling tells Kevin Roberts about the attributes it is looking for in a new commercial partner.
Yorkshire targeting UCI Road World Championships
UK Chancellor George Osborne has revealed that the English county of Yorkshire is hoping to place a bid to host the International Cycling Union’s (UCI) Road World Championships.
Sky-backed Team Wiggins poised for 2015 launch
Multiple Olympic gold medallist and 2012 Tour de France winner Sir Bradley Wiggins has launched his own cycling team to assist with his preparations for the Rio 2016 Games and help to develop young British riders.
London 2012 venue to host Track Cycling World Cup round
British Cycling has announced that the velodrome used during London’s hosting of the 2012 summer Olympic Games will host the second round of the International Cycling Union’s (UCI) 2014-15 Track World Cup later this year.