British Cycling

A deal unveiled between British Cycling and Lloyds Bank represents the largest new sponsorship brought on board by any UK sports governing body in the last 18 months, the cycling body claims.

British Cycling has indicated it will be willing to engage the support of sports marketing agencies after taking on the responsibility for delivering this year’s Tour of Britain men’s and women’s road races.

The Tour of Britain cycling race is at risk of being cancelled after British Cycling alleged race promoter SweetSpot owes hundreds of thousands of pounds in unpaid race licence fees.

Cycling’s Tour of Britain has signed up a ‘Points Jersey Partner’ in the form of holiday cottages and luxury homes provider, cottages.com, but has yet to confirm a title sponsor for this year’s race. The

British Cycling has announced two new long-term commercial partnerships with travel specialists Destination Sport Travel and Sportive Breaks.

Jon Dutton, who served as chief executive of last year’s Rugby League World Cup in England, has been named chief executive of British Cycling.

British Cycling has announced the departure of chief executive Brian Facer amid growing questions over the governance of the organisation and criticism of a sponsorship deal with oil and gas company Shell

Shell UK has signed an eight-year deal to become an Official Partner of British Cycling in an agreement that starts this month and ends in 2030

The UK government will pledge £30m (€36m/$41m) to support bids to host the 2025 Women’s Rugby World Cup and the 2026 Tour de France Grand Départ. T

British Cycling will retain global bank HSBC as a sponsor for another year after signing a new contract

The Tour of Britain has become the latest cycling event hit by Covid-19, with this year’s edition being cancelled and rescheduled for 2021.

Global bank HSBC has exercised a break clause in its main sponsor contract with British Cycling

SweetSpot, the organisers of UK cycling’s Tour of Britain, Women’s Tour and Tour Series, will be seeking a rights fee uplift from a new title partner across all three events after the exit of Ovo Energy thi…

The British Cycling governing body has appointed Julie Harrington of the English Football Association (FA) as its new chief executive.

Matt Cutler looks at whether the ‘societal partnership’ between HSBC and British Cycling could become a new model for the NGB brand proposition.

National governing body British Cycling tells Kevin Roberts about the attributes it is looking for in a new commercial partner.

UK Chancellor George Osborne has revealed that the English county of Yorkshire is hoping to place a bid to host the International Cycling Union’s (UCI) Road World Championships.

Multiple Olympic gold medallist and 2012 Tour de France winner Sir Bradley Wiggins has launched his own cycling team to assist with his preparations for the Rio 2016 Games and help to develop young British riders.