British Cycling
Features
HSBC, British Cycling and the implications of ‘societal’ partnerships
Matt Cutler looks at whether the ‘societal partnership’ between HSBC and British Cycling could become a new model for the NGB brand proposition.
Working in Tandem
National governing body British Cycling tells Kevin Roberts about the attributes it is looking for in a new commercial partner.
British Cycling revises contract with HSBC to cover Tokyo Games
British Cycling will retain global bank HSBC as a sponsor for another year after signing a new contract
Tour of Britain becomes latest major UK event to fall
The Tour of Britain has become the latest cycling event hit by Covid-19, with this year’s edition being cancelled and rescheduled for 2021.
HSBC cuts short main sponsorship of British Cycling
Global bank HSBC has exercised a break clause in its main sponsor contract with British Cycling
Tour of Britain organisers expect uplift in title rights fee after Ovo’s exit
SweetSpot, the organisers of UK cycling’s Tour of Britain, Women’s Tour and Tour Series, will be seeking a rights fee uplift from a new title partner across all three events after the exit of Ovo Energy thi…