British Cycling

Latest Features

Matt Cutler looks at whether the ‘societal partnership’ between HSBC and British Cycling could become a new model for the NGB brand proposition.

National governing body British Cycling tells Kevin Roberts about the attributes it is looking for in a new commercial partner.

British Cycling will retain global bank HSBC as a sponsor for another year after signing a new contract

The Tour of Britain has become the latest cycling event hit by Covid-19, with this year’s edition being cancelled and rescheduled for 2021.

Global bank HSBC has exercised a break clause in its main sponsor contract with British Cycling

SweetSpot, the organisers of UK cycling’s Tour of Britain, Women’s Tour and Tour Series, will be seeking a rights fee uplift from a new title partner across all three events after the exit of Ovo Energy thi…