HomeSponsorship & MarketingCyclingUnited Kingdom
Premium

Working in Tandem

National governing body British Cycling tells Kevin Roberts about the attributes it is looking for in a new commercial partner.

You need a Premium subscription to access this content

Upgrade now to enjoy unlimited access to all our articles, insights, features and more

Already a subscriber? Sign in here

Related Articles

Cycling
Events

Competitors on iconic Brompton fold-up bicycles will be a highlight of this summer’s RideLondon. Elisha Chauhan looks at the growth of Europe’s largest cycling event, and what the new addition can do to boost both RideLondon and grassroots participation in cycling.

Premium
Cycling
Events

The bicycle is making a comeback in China and opportunities for sports properties are emerging as the government tries to promote cycling and take polluting cars off the roads. Mark Dreyer reports.

Premium

Related News

Cycling
Sponsorship & Marketing

SweetSpot Group, which organises cycling’s Tour of Britain, is seeking a title sponsor for this year’s event after talks with a prospective backer broke down.
Cycling
Sponsorship & Marketing

Vehicle charging and energy management provider Wenea has signed on as an official supplier of cycling ‘Grand Tour’, La Vuelta a España.
Cycling
Events

Event promoter Amaury Sport Organisation is confident that its investment in the women’s Tour de France will pay off commercially in future years with a sizeable free-to-air audience creating an appealing p…
Cycling
Finance & Law

The International Cycling Union (UCI) has registered a net surplus of CHF21.3m ($22.2m/€21.3m) in its latest annual report after the postponed Tokyo 2020 Olympics helped uplift revenues to CHF61.4m.
Premium

Most recent

Football
Media

Team strikes Uefa club deals worth close to €1.0
Premium
Golf
Sports Betting

PGA Tour's vice president of gaming Scott Warfield tells SportBusiness why he is confident that the organization's continued investment in technology and broadcast initiatives will lead to increased in-tournament betting and, in turn, rising engagement.
Premium
Multiple Sports
Finance & Law

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Michael Levine, co-head of CAA Sports. Fisher and Russo also discuss the latest developments around LIV Golf, the National Football League’s punishment of the Miami Dolphins, the establishment of the United International Baseball League, a seed fundraising round for sports technology firm Sportsbox AI, and the deaths of industry icons Bill Russell and Vin Scully.
Premium