To access this content requires a subscription
Please login with an account that does have access, or contact our sales team on
+44 (0) 20 7265 4100 or email webhelp@sportbusiness.com
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Cycling in Tandem
Competitors on iconic Brompton fold-up bicycles will be a highlight of this summer’s RideLondon. Elisha Chauhan looks at the growth of Europe’s largest cycling event, and what the new addition can do to boost both RideLondon and grassroots participation in cycling.
HSBC, British Cycling and the implications of ‘societal’ partnerships
Matt Cutler looks at whether the ‘societal partnership’ between HSBC and British Cycling could become a new model for the NGB brand proposition.
Tissot completes Grand Tour portfolio with Giro deal
Swiss watchmaker Tissot has completed the set of cycling’s ‘Grand Tours’ by agreeing a sponsorship deal for the Giro d’Italia.
The
SD Worx comes to aid of women’s cycling giant Boels-Dolmans
Boels-Dolmans Team, the powerhouse outfit of women’s cycling, has secured its long-term future with Belgian HR services provider SD Worx signing on as its new main sponsor.
Limelight turns to Hope to find mass participation event sponsors
The Limelight Sports agency has appointed Marc Hope Consulting/The Winning Tape, the consultancy set up by Marc Hope, to find sponsors for events including the London Duathlon and London Triathlon, Blenheim…
Dansk Metal backs Copenhagen’s Grand Départ
Danish trade union Dansk Metal has agreed a deal to sponsor the 2021 edition of the Tour de France’s Grand Départ, which will be held in Copenhagen.
Google hoping an exclusive esports splash will take YouTube Gaming to the next level
Twitch has been the video game streaming sector’s market leader since its inception in 2015, but YouTube is now coming for that crown. Callum McCarthy speaks to Ryan Wyatt about the platform’s aggressive move into live esports.
Hail to the new stadium? Redskins long search for new facility taking many detours
Civic stronghold NFL team enjoyed for decades now overtaken by fandom for the crosstown Nationals and Capitals
B.League helps basketball bounce back in Japan
Kevin McCullagh looks at the growth of the B. League, Japan's domestic basketball league, and considers whether it might be the country's biggest sports expansion of the Reiwa era.
CAS pro/rel ruling raises questions over Fifa’s reluctance to force initiative in US
For many years now, the issue of introducing promotion and relegation into the structure of US soccer has been one of contention. Bob Williams explores what is happening at the moment.