National governing body British Cycling tells Kevin Roberts about the attributes it is looking for in a new commercial partner.
Cycling in Tandem
Competitors on iconic Brompton fold-up bicycles will be a highlight of this summer’s RideLondon. Elisha Chauhan looks at the growth of Europe’s largest cycling event, and what the new addition can do to boost both RideLondon and grassroots participation in cycling.
Questions about Infantino’s integrity are, at best, premature
Frank Dunne, Chief Sports Writer, SportBusiness Group on questions regarding the new Fifa president's integrity
Beer brand Jubel signs with Tour of Britain as search continues for title sponsor
Craft beer brand Jubel has signed as the ‘Official Après Beer’ of the UK’s pro-cycling events, the Tour of Britain, Women’s Tour and Tour Series.
Unde
Krys continues as top-tier sponsor of Tour de France
Cycling’s Tour de France will continue to be sponsored by French optician Krys.
The three-year extension signed by the brand means it continues its association as a major partner of the event.
Trek retains Segafredo as co-title sponsor of UCI WorldTour team
Italian coffee brand Segafredo has extended its title sponsorship presence in UCI WorldTour cycling
Quick-Step extends backing of UCI WorldTour team, Deceuninck to depart
Flooring company Quick-Step has renewed its naming rights deal with UCI WorldTour cycling outfit Deceuninck – Quick-Step for a further six years, but Belgian window manufacturer Deceuninck is set to e…
Mark Tatum on the NBA’s pursuit of global growth
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Mark Tatum, National Basketball Association deputy commissioner and chief operating officer. Eric and Chris also discuss the National Football League’s developing plans in Germany, Major League Baseball’s rising on-field integrity and competition issues, heightened activity in the global data market, and recommended expansion for the College Football Playoff.
Sabran: CAA Eleven has exceeded Euro 2020 sponsorship sales target
On the eve of Euro 2020, Uefa's head of sponsorship and licensing, Guillaume Sabran, tells SportBusiness that its sponsorship agency for national team events, CAA Eleven, has exceeded its sales targets for the delayed tournament.
‘We have to be relevant in football’ | The making of TikTok’s Euro 2020 deal
TikTok’s head of marketing for the EMEA region, James Rothwell, has said the video-sharing platform’s sponsorship of Uefa Euro 2020 is likely to be the precursor to further marketing deals in football. Ben Cronin reports.
Bali United integrates Indonesian micro-retail ‘warungs’ into sponsorship business
Bali United has built a network of thousands of micro-retailers, amplifying its work with sponsors and creating new revenue opportunities.