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Virtual advertising technology unlocks split sponsorship inventory and multi-lingual graphics for Formula One
Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG
Can new Bundesliga domestic and international deals prove 50+1 isn’t holding it back?
German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing
Premier Lacrosse League aims for mainstream audience with touring model
Paul Rabil, who, with his brother Mike, started up the Premier Lacrosse League in the US, talks to Bob Williams about how they plan to make a success of the new league and about the challenges of setting up a new sports league from scratch.
After teething troubles, Big3 basketball league begins to find its feet
After suffering early growing pains, the Big3 basketball league appears to have found its feet ahead of its third season this summer. Bob WIlliams reports.
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Cycling in Tandem
Competitors on iconic Brompton fold-up bicycles will be a highlight of this summer’s RideLondon. Elisha Chauhan looks at the growth of Europe’s largest cycling event, and what the new addition can do to boost both RideLondon and grassroots participation in cycling.
Rational calculation and strategic planning mark ideal hosts for the UCI
The International Cycling Union (UCI) has established one of the industry’s most innovative competition calendars, with its portfolio of events including the UCI Road World Championships, which took place most recently in September in Innsbruck, Austria. UCI business development manager Jérôme Lacroix explains how the body has honed its host city selection process.
Velon adds more teams to cycling engagement drive
Team Dimension Data has become the latest UCI WorldTour outfit to partner up with Velon, the marketing, media and technology company for pro-road cycling, with a host of second-tier Pro Continental squads joining up on a formal basis for the first time.
UCI WorldTour team facing uncertain future after sponsor blow
UCI WorldTour cycling team Cannondale-Drapac has announced that its riders and staff are free to pursue other options for the 2018 season in the wake of a key sponsor withdrawing its plan to invest in the squad.
ASO takes Tour de France experience to China
Tour de France organiser Amaury Sport Organisation (ASO) has signalled its intention to tap into the Chinese market by partnering with the Activation Group agency to form new events themed around the annual ‘Grand Tour’ cycling race.
FFC appoints Sportfive to market new team
The French Cycling Federation (FFC) and its marketing agency In-Yellow have appointed marketing and media sports rights management firm, Sportfive, to exclusively market the rights of its new multidisciplinary professional cycling team.
Virtual advertising technology unlocks split sponsorship inventory and multi-lingual graphics for Formula One
Formula One is likely to implement virtual advertising more widely in its global broadcast feed following its sponsorship and data rights partnership with ISG. But the sport needs to be careful not to fall foul of broadcast regulations concerning product placement. Ben Cronin reports
Can new Bundesliga domestic and international deals prove 50+1 isn’t holding it back?
German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.
Premier Lacrosse League aims for mainstream audience with touring model
Paul Rabil, who, with his brother Mike, started up the Premier Lacrosse League in the US, talks to Bob Williams about how they plan to make a success of the new league and about the challenges of setting up a new sports league from scratch.
After teething troubles, Big3 basketball league begins to find its feet
After suffering early growing pains, the Big3 basketball league appears to have found its feet ahead of its third season this summer. Bob WIlliams reports.