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HSBC cuts short main sponsorship of British Cycling

(Photo by Ian MacNicol/Getty Images)

Global bank HSBC has exercised a break clause in its main sponsor contract with British Cycling.

The eight-year deal between the two organisations began in 2017 and had been set to run until 2024, but will now end after the 2020 Olympic games in Tokyo. Industry experts valued the sponsorship at between £2.5m (€3m/$3.2m) and £3m per year.

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