Matt Cutler looks at whether the ‘societal partnership’ between HSBC and British Cycling could become a new model for the NGB brand proposition.
Our latest on Covid-19
2021 NFL Pro Bowl to be staged virtually within Madden NFL 21
The National Football League has announced that the 2021 Pro Bowl will now take place virtually, with players competing in Electronic Arts' Madden NFL 21 video game.
NBA sets competitive format for 2020-21 season
Upcoming campaign to feature play-in tournament, two-stage schedule release
Tour de Force | Tour of Britain benefits from British cycling heroes
The Tour of Britain was dead and buried 17 years ago when a title sponsor withdrew its support, but the emergence of a new generation of British cycling heroes has helped it emerge from the ashes. Ben Cronin reports.
Cycling in Tandem
Competitors on iconic Brompton fold-up bicycles will be a highlight of this summer’s RideLondon. Elisha Chauhan looks at the growth of Europe’s largest cycling event, and what the new addition can do to boost both RideLondon and grassroots participation in cycling.
UCI’s Astana Pro Team signs up Premier Tech as co-sponsor
The UCI World Tour's Astana Pro Team has signed up wastewater and treatment solutions company Premier Tech as its co-title sponsor ahead of the 2021 season
La Vuelta signs up Correos as sponsor ahead of 75th edition
Unipublic, the organisers of Spanish cycling event La Vuelta a España, have signed a sponsorship deal with logistics specialists Correos, which becomes a main sponsor of the event.
NTT ends UCI World Tour team sponsorship to focus on development projects
UCI WorldTour cycling team NTT Pro Cycling is looking for a new title sponsor after Japanese technology brand NTT opted not to renew its contract with the team beyond 2020
UCI extends long-term association with Santini Cycling Wear
Road cycling governing body the International Cycling Union (UCI) has extended with its kit supplier Santini Cycling Wear
Why sport needs strong governance and forensic due diligence in dealing with investors
Kevin McCullagh speaks to Luca Ferrari, partner and global head of sports at law firm Withersworldwide, about how investors in sport should be regulated and the measures that should be taken when exercising due diligence.
Williams Racing commercial director on reshaping motorsport’s sponsorship model
Tim Hunt, commercial and marketing director at Williams, wants sponsorship platform to focus on “the USPs of being an F1 team”
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Athletes Unlimited looks to reimagine women’s sports with player-focused model
Start-up sports league organization has created a radical new model which firmly puts the focus firmly on athletes and not teams. Bob Williams reports.
Canelo’s split with Golden Boy and DAZN was written in the stars
Saul 'Canelo' Álvarez has departed his deal with Golden Boy Promotions, tearing up his 10-fight deal with DAZN in the process after only two events. Callum McCarthy explores how the boxer made himself a free agent.