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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Tour de Force | Tour of Britain benefits from British cycling heroes
The Tour of Britain was dead and buried 17 years ago when a title sponsor withdrew its support, but the emergence of a new generation of British cycling heroes has helped it emerge from the ashes. Ben Cronin reports.
A brake on progress | The struggle for power in professional cycling
The battle between ASO and the UCI over the 2017 World Tour calendar has plunged professional cycling into one of its periodic power struggles. Frank Dunne looks at how the sport is facing a long, hard climb as it seeks to fulfi l its commercial potential.
Movistar names Alé as new kit sponsor
Spanish UCI WorldTour cycling team Movistar has signed Italian brand Alé as its new kit sponsor.
NTT rebrands Dimension Data team on UCI WorldTour
UCI WorldTour cycling team Dimension Data for Qhubeka has rebranded as NTT Pro Cycling for the 2020 season
Tour of Britain organisers expect uplift in title rights fee after Ovo’s exit
SweetSpot, the organisers of UK cycling’s Tour of Britain, Women’s Tour and Tour Series, will be seeking a rights fee uplift from a new title partner across all three events after the exit of Ovo Energy thi…
Tour of Britain title sponsor sought to replace OVO Energy
The Tour of Britain, Women’s Tour and Tour Series are seeking a new title sponsor after UK energy supplier OVO Energy ended its backing of the cycling events.
Real Madrid’s global partnership with Microsoft helps club to 30 per cent digital revenue growth
Spanish football giants Real Madrid have grown digital revenues over 30 per cent over the course of five-year partnership with Microsoft, creating a digital marketing platform that allows the club to engage with, and learn from, it's 450 million-strong global fanbase.
Best Partnership of the Year award, by SportBusiness – FC Barcelona and Beko
For the past 11 years the annual Globe Soccer Awards have recognised exceptional talent in world football with many of the game’s biggest stars travelling to Dubai to receive their honours.
How Tokyo 2020 smashed the domestic sponsorship record for the Olympics
In the second of a trilogy of interviews with the Tokyo 2020 Organising Committee, SportBusiness spoke to Masahiko Sakamaki, the executive director of the committee’s marketing bureau.
“It’s like a wave that hits you” | British Olympic federations on their commercial preparations for the Games
British Gymnastics chief executive Jane Allen, British Swimming chief executive Jack Buckner and UK Athletics chairman Chris Clark discuss their organisations' plans for the final run-in ahead of Tokyo 2020 and explain how to ensure a strong commercial return from the Olympic Games.