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Premier Lacrosse League aims for mainstream audience with touring model
Paul Rabil, who, with…
After teething troubles, Big3 basketball league begins to find its feet
After suffering early …
IMG Arena bets that golf is a ‘sleeping giant’ for sportsbooks
The complexity and expense…
PGA Championship revels in new relevance and commercial uplift following move to May
Bob Williams examines…
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years…
Tour de Force | Tour of Britain benefits from British cycling heroes
The Tour of Britain was dead and buried 17 years ago when a title sponsor withdrew its support, but the emergence of a new generation of British cycling heroes has helped it emerge from the ashes. Ben Cronin reports.
Hammer time | Infront and Velon launch new cycling team event
Rob Ridley investigates the business case behind cycling's new Hammer Series.
Velon adds more teams to cycling engagement drive
Team Dimension Data has become the latest UCI WorldTour outfit to partner up with Velon, the marketing, media and technology company for pro-road cycling, with a host of second-tier Pro Continental squads joining up on a formal basis for the first time.
UCI WorldTour team facing uncertain future after sponsor blow
UCI WorldTour cycling team Cannondale-Drapac has announced that its riders and staff are free to pursue other options for the 2018 season in the wake of a key sponsor withdrawing its plan to invest in the squad.
ASO takes Tour de France experience to China
Tour de France organiser Amaury Sport Organisation (ASO) has signalled its intention to tap into the Chinese market by partnering with the Activation Group agency to form new events themed around the annual ‘Grand Tour’ cycling race.
FFC appoints Sportfive to market new team
The French Cycling Federation (FFC) and its marketing agency In-Yellow have appointed marketing and media sports rights management firm, Sportfive, to exclusively market the rights of its new multidisciplinary professional cycling team.
Can new Bundesliga domestic and international deals prove 50+1 isn’t holding it back?
German football has earned praise for its blend of ideological purity and commercial nous, but calls to reform restrictions on private ownership and investment are growing. With the Bundesliga’s media rights coming to market, Callum McCarthy explores how the league’s commercial performance over the next 18 months could shape its long-term future.
Premier Lacrosse League aims for mainstream audience with touring model
Paul Rabil, who, with his brother Mike, started up the Premier Lacrosse League in the US, talks to Bob Williams about how they plan to make a success of the new league and about the challenges of setting up a new sports league from scratch.
After teething troubles, Big3 basketball league begins to find its feet
After suffering early growing pains, the Big3 basketball league appears to have found its feet ahead of its third season this summer. Bob WIlliams reports.
IMG Arena bets that golf is a ‘sleeping giant’ for sportsbooks
The complexity and expense of gathering enhanced betting data at golf tournaments has to date limited the amount of in-play betting on the sport. IMG Arena’s senior vice-president, commercial, Max Wright, explains how the company’s acquisition of betting rights to both the PGA and European Tours will attempt to change this.