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Football clubs wake up to the power of FIFA and Pro Evo
The recent round of video game licensing deals signed by clubs and leagues with EA Sports and Konami show how complicated the video game licensing business has become
Ice cream and Kimekomi dolls | Developing a licensing programme for the Rugby World Cup in Japan
IMG Licensing says it has secured contracts with 25 Japanese licensees and 21 global licensees for this year’s Rugby World Cup in Japan. Ben Cronin reports.
Tom Hill, World Rugby | Dual award of 2015 and 2019 World Cups helped mitigate Japan risks
Tom Hill, chief commercial officer, World Rugby speaks exclusively to SportBusiness about the commercial programme for the 2019 World Cup in Japan
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Tour de Force | Tour of Britain benefits from British cycling heroes
The Tour of Britain was dead and buried 17 years ago when a title sponsor withdrew its support, but the emergence of a new generation of British cycling heroes has helped it emerge from the ashes. Ben Cronin reports.
Play Sports Group acquisition allows Discovery and Eurosport to ‘super serve’ cycling fans
Discovery’s acquisition of the Play Sports Group in January this year served further notice of its strategy to focus its energies on cycling. Ben Cronin speaks to Sameer Pabari, SVP, content & business development, Discovery, and Simon Wear, CEO & founder of PSG ahead of the Tour de France.
Velon adds more teams to cycling engagement drive
Team Dimension Data has become the latest UCI WorldTour outfit to partner up with Velon, the marketing, media and technology company for pro-road cycling, with a host of second-tier Pro Continental squads joining up on a formal basis for the first time.
UCI WorldTour team facing uncertain future after sponsor blow
UCI WorldTour cycling team Cannondale-Drapac has announced that its riders and staff are free to pursue other options for the 2018 season in the wake of a key sponsor withdrawing its plan to invest in the squad.
ASO takes Tour de France experience to China
Tour de France organiser Amaury Sport Organisation (ASO) has signalled its intention to tap into the Chinese market by partnering with the Activation Group agency to form new events themed around the annual ‘Grand Tour’ cycling race.
FFC appoints Sportfive to market new team
The French Cycling Federation (FFC) and its marketing agency In-Yellow have appointed marketing and media sports rights management firm, Sportfive, to exclusively market the rights of its new multidisciplinary professional cycling team.
Football clubs wake up to the power of FIFA and Pro Evo
The recent round of video game licensing deals signed by clubs and leagues with EA Sports and Konami show how complicated the video game licensing business has become. Callum McCarthy examines whether it is better to sell rights collectively or go it alone.
Ice cream and Kimekomi dolls | Developing a licensing programme for the Rugby World Cup in Japan
IMG Licensing says it has secured contracts with 25 Japanese licensees and 21 global licensees for this year’s Rugby World Cup in Japan. Ben Cronin reports.
Tom Hill, World Rugby | Dual award of 2015 and 2019 World Cups helped mitigate Japan risks
Tom Hill, chief commercial officer, World Rugby speaks exclusively to SportBusiness about the commercial programme for the 2019 World Cup in Japan