Australian Football League (AFL)
AFL crowds ‘at lowest level in 25 years’
Australian Football League (AFL) crowds are at their lowest level in more than 25 years, according to reports
AFL strikes licensing deal with Reddit
The Australian Football League (AFL) has announced a licensing agreement with message board platform Reddit that will allow the website’s users to add AFL-themed clothing to their virtual avatars.
AFLW salaries to ‘almost double’ following pay deal
The Australian Football League (AFL) has agreed to almost double the wages of players in the AFLW women’s competition as part of a new collective bargaining agreement with the AFL Players’ Association (AF…
Sport1 adds AFL to Australian rights portfolio
German pay-television sports broadcaster Sport1 has further enhanced its coverage of Australian sport by acquiring rights to Aussie rules football league, the AFL
Paramount ‘lines up’ wide-ranging bid for AFL domestic rights
Paramount, the owner of Australian free-to-air television network Ten and subscription streaming service Paramount Plus, will reportedly bid for the entire suite of Australian Football League domestic…
AFL toasts Pepperjack Wines sponsorship
The Australian Football League has announced a sponsorship agreement with Pepperjack Wines.
The deal sees the Treasury Wine Estates-owned brand become the official wine of the current AFL season
AFL strikes five-year NFT deal with Animoca Brands
The Australian Football League is to release a range of non-fungible tokens (NFTs) after striking a five-year agreement with Hong Kong-based digital collectibles company Animoca Brands
AFL chief executive McLachlan to stand down
Australian Football League chief executive Gillon McLachlan has announced he will leave the organisation at the end of the current season following eight years at the helm of the Australian rules football…
AFL reveals NFT plans as Australian sports CEOs embrace digital token opportunity
Australian Football League chief executive Gillon McLachlan unveiled plans to exploit the burgeoning NFT space, speaking at the SportNXT conference in Melbourne today
AFL strikes five-year timekeeper deal with Kennedy
The Australian Football League has announced as five-year sponsorship deal with luxury watch retailer Kennedy.
The tie-up sees Kennedy become the official timekeeper of the AFL
Poll finds one-third of AFL fans worried about gambling ads
More than a third of Australian Football League supporters are concerned about gambling adverts during AFL matches, according to a survey conducted by the AFL Fans Association
AFL inks five-year Crypto.com sponsorship deal
The Australian Football League has signed a five-year sponsorship agreement with cryptocurrency exchange platform Crypto.com.
The deal makes Crypto
AFL signs new long-term deal with McDonald’s
The Australian Football League has signed a 10-year extension to its sponsorship agreement with fast-food chain McDonald’s.
AFL Grand Final switched from MCG to 60,000-capacity Optus Stadium
The Australian Football League has announced that its 2021 Grand Final has been moved from the Melbourne Cricket Ground to the Optus Stadium in Perth due to the ongoing Covid-19 lockdown in Victoria
Streaming launches stir Australian rights market, but deeper challenges limit rights-holder upside
Kevin McCullagh looks at the competition for media rights in Australia, after an outbreak of 'streaming wars' in Australia has injected life into a sports media rights market.
Australian lockdowns move Wallabies test, AFL teams
Regional Covid-19 lockdowns in Australia are forcing relocations of sports events and teams
AFL posts A$23m loss during 2020
The Australian Football League recorded an operating loss of A$22.8m ($17.6m/€14.6m) for 2020, in what it called “a year of sacrifices”.
The AFL’s year-on-year revenue fell by A$119.1m to A$674.8m. Of tha
Telstra passes sports streaming baton to Kayo with AFL, NRL deal
Australia's sports streaming landscape has shifted with a new long-term deal between telco Telstra, pay-television broadcaster Foxtel, and the country's two biggest football codes, AFL and NRL