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Streaming launches stir Australian rights market, but deeper challenges limit rights-holder upside

2020 AFL match between the Adelaide Crows and the Collingwood Magpies at Adelaide Oval on August 11, 2020 in Adelaide, Australia. (Photo by Matt Turner/AFL Photos via Getty Images)

Kevin McCullagh looks at the competition for media rights in Australia, after an outbreak of 'streaming wars' in Australia has injected life into a sports media rights market.

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