Arsenal FC

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As new technology has opened new methods of media distribution, stakeholders from across the sports feeding chain have set out to establish themselves as media businesses

APAC contains biggest proportion of Arsenal’s global fanbase at 30 per cent. Since opening Singapore office, 85 per cent of all club’s sponsorships now come from outside Europe.

In this week's China sports industry round-up: analysis of the NHL's eight-year slate of pre-season games in China; Griezmann and Arsenal agree sponsorships; Milan takeover still alive, just; Bayern Munich follow Madrid and Barcelona with major training and education facility; and more.

For a journalist, the big industry conferences are not just a good time to catch up with old contacts and build new ones. They also provide an opportunity to take the pulse of the industry and hopefully hear or see something new, something that pushes the limits of your knowledge and challenges your prejudices and preconceptions.

Arsenal has launched an account on the short-form video service TikTok, it said on Wednesday. The club will use the platform to reach and engage with new audiences online, particularly younger fans

Arsenal Football Club has announced an agreement with cloud video editing platform Blackbird, which will see the two collaborate on a range of short-form digital content

Arsenal has signed up Los Angeles-based contemporary streetwear label 424 as its Official Formal Wear Partner

Premier League club Arsenal has added Science in Sport (SIS) to its sponsorship portfolio. The brand becomes the club’s Official Sports Nutrition Supplier.


Following the rollout of Barcelona’s new outdoor lounge, Elisha Chauhan looks at some recent innovations in the use of sports stadia for non-matchday hospitality.

European football clubs’ in-house editorial content is a key means of both engaging with, and commercialising, international audiences. SportBusiness International looks at the latest thinking in maximising value.

Arsenal’s revamped Customer Relationship Management (CRM) system played a key role in Emirates’ recent sponsorship renewal with the English Premier League club