PepsiCo's new lemon lime flavored soda, Starry, has been named the official soft drink of the National Basketball Association, Women's National Basketball Association and NBA G League in North America.
"The NBA family and PepsiCo have a tremendous track record of finding new and meaningful ways to engage our fans, and bringing the success we've built with PepsiCo's portfolio of brands to Starry through NBA All-Star is a fitting way to introduce the product to the public," NBA head of marketing partnerships Tara Mulcahy said.
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