PepsiCo

PepsiCo has sought to cement its presence in Saudi Arabian football by announcing a deal to become a ‘Gold Partner’ of the Saudi Pro League.

PepsiCo’s crisp sub-brand Lay’s has agreed a deal with the Saudi Arabian Football Federation (SAFF) to become the title sponsor of the Saudi Women Premier League.

PepsiCo has secured a multi-year agreement with EA Sports FC, the successor to the FIFA video game franchise, that will see its Pepsi, Gatorade and Lay’s brands promoted on the platform.

PepsiCo has agreed a three-year extension of its global sponsorship deal for the Uefa Champions League while Heineken and Mastercard are also close to announcing renewals with Europe’s premier club football c…

PepsiCo's new lemon lime flavored soda, Starry, has been named the official soft drink of the National Basketball Association, Women's National Basketball Association and NBA G League in North America

The Qatar Football Association (QFA) has signed a new sponsorship deal with multinational beverage corporation PepsiCo

New term covers range of snack and beverage categories in North America

PepsiCo, the American multinational food, snack, and beverage corporation, has lost the sponsorship rights to the high-profile Super Bowl halftime show as part of an extended agreement with the National…

PepsiCo’s positioning of its Gatorade sports drink brand at tomorrow’s Uefa Women’s Champions League final is aimed at brand building rather than sales, according to the sponsorship lead at the food and b…

Soft drink giant developing new academy in Atlanta, Georgia, suburbs

League looks to tie further into Los Angeles site for upcoming title game

In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Lisa Baird, commissioner of the National Women's Soccer League. Eric and Chris also discuss the National Football League's landmark set of domestic media rights agreements, a pair of large-scale industry pacts for National Basketball Association superstar LeBron James, and the return to video gaming for golf icon Tiger Woods.

NBA superstar continues run of large-scale industry pacts by aligning with soft drink and snack giant

Company retains league's official soft drink, chip rights in multiyear deal

Global food and beverage company PepsiCo has launched a new Uefa Champions League football campaign around its Pepsi Max brand across both the men’s and women’s competitions.

Collins brings extensive experience in awards shows, entertainment specials

NFL team ends ties with Pepsi archrival Coca-Cola

Investment firms, shareholders lean on team's key corporate partners