NBA All-Star Game

The NBA will allow sponsors to make an extra on-court impact this weekend, at the first All-Star Saturday Night line-up to include a full-LED video sports floor made of glass

Emirates has announced a global sponsorship deal with the National Basketball Association (NBA) that will see it become the first-ever referee jersey patch sponsor for the league and the title sponsor of the NBA Cup.

The National Basketball Association's All-Star Game drew its lowest ratings on record with just 4.59 million viewers tuning in across Warner Bros

The National Basketball Association's upcoming NBA All-Star weekend in Salt Lake City, Utah, will be marked with more than 35 sponsorships, including activations, social media campaigns and on-site merchandise…

PepsiCo's new lemon lime flavored soda, Starry, has been named the official soft drink of the National Basketball Association, Women's National Basketball Association and NBA G League in North America

Commissioner strikes upbeat tone during All-Star Game news conference

WarnerMedia's Cartoon Network will present a half-hour, commercial-free special edition of this year's National Basketball Association All-Star Slam Dunk Contest, hosted by animated stars Teen Titans Go!

League wants midseason showcase to be considered only made-for-TV event

Lifestyle clothing brand Canada Goose has secured a multiyear partnership with the National Basketball Association, in which the company has been designated an official outerwear partner of NBA All-Star…

Commissioner says it's "the right thing to do to go forward"

League outlines series of health and safety protocols for midseason break

LeBron James, arguably the National Basketball Association's most high-profile and influential player, has criticized the league's plan to hold an All-Star Game amid the Covid-19 pandemic

The National Basketball Association is reportedly looking to stage the 2021 All-Star Game at State Farm Arena, in Atlanta, Georgia, on March 7

Talks ongoing between league, union for a reworked midseason showcase

The NBA’s strategy of non-exclusivity in the footwear and betting partner categories yielded both revenue and marketing value for the league before the NBA shutdown this month.

The format change of the National Basketball Association All-Star Game has proven a hit with fans, with TV ratings for this year's event at Chicago's United Center averaging 7

TNT has announced it will broadcast the untimed fourth quarter of this weekend's National Basketball Association All-Star Game, which will honor the late Kobe Bryant, commercial-free for the first time

The National Basketball Association is further shaking up this month's All-Star Weekend in Chicago by changing the format of the 3-point competition