NBA All-Star Game

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The NBA’s strategy of non-exclusivity in the footwear and betting partner categories yielded both revenue and marketing value for the league before the NBA shutdown this month.

The format change of the National Basketball Association All-Star Game has proven a hit with fans, with TV ratings for this year's event at Chicago's United Center averaging 7

TNT has announced it will broadcast the untimed fourth quarter of this weekend's National Basketball Association All-Star Game, which will honor the late Kobe Bryant, commercial-free for the first time

The National Basketball Association is further shaking up this month's All-Star Weekend in Chicago by changing the format of the 3-point competition