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Legends to operate on-site retail outlets at 2023 Rugby World Cup

(Photo by IMG)

World Rugby and its global master licensee, the IMG agency, have appointed premium experiences firm Legends as the official retail partner and operator for the 2023 Rugby World Cup in France.

Legends will operate retail outlets in venues and fan zones across the country throughout the seven-week tournament. The firm will also operate flagship retail stores in Paris and Marseille. The stores will be stocked with merchandise featuring all 20 of the tournament’s participating teams and a range of licensed products.

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