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Groupe Couleur lands 2023 Rugby World Cup travel agent contract

South Africa celebrate as Siya Kolisi lifts the Web Ellis Cup following their victory against England in the Rugby World Cup 2019 Final (by Hannah Peters/Getty Images)

Groupe Couleur has been appointed as exclusive global rights holder for the official travel programme of the 2023 Rugby World Cup, part of what local organisers in France claim will be an “innovative and new approach” to major commercial programmes.

Groupe Couleur has been selected by World Rugby and the France 2023 organising committee. It will manage the official travel agent appointment process, which kicks off with agents around the world invited to register their interest from today (Thursday) until March 31.

Rugby World Cup 2023 official travel agents will be appointed in September, marking a major milestone for fans planning on attending rugby’s showcase event. Ticket-inclusive packages sales will be launched in early 2021.

Groupe Couleur will manage all operational responsibilities of the official travel programme, from appointing the official travel agents to delivering the tickets and ensuring all marketing guidelines are executed and monitored according to the objectives of the tournament under the auspices of France 2023 and World Rugby.

France 2023 chief executive, Claude Atcher, said: “After a very successful Rugby World Cup 2019 in Japan, France is determined to perform at its absolute best and has already proudly shown its willingness to deliver a gigantic and memorable festival of rugby, friendship and culture.

“To achieve our goals, the France 2023 organising committee is committed to taking an innovative and new approach to major programmes, including the official travel programme.”

In October, World Rugby re-appointed IMG as its exclusive commercial partner agency for the next Rugby World Cup cycle through to the 2023 tournament in France.