LaLiga and the Ultimate Fighting Championship have unveiled a multifaceted, content-focused, and cross-promotional partnership to engage with fans across both sports in North America and Spain.
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MLSE, Amazon Web Services unveil SportsX innovation project
Maple Leaf Sports & Entertainment subsidiary MLSE Digital Labs has partnered with Amazon Web Services (AWS) to create a new technology-focused research and development program called SportsX, which is d…
PointsBet, IMG Arena strike two-year streaming partnership
Australia-based gaming operator PointsBet has sealed a two-year streaming partnership with IMG Arena, the betting division of the Endeavor-owned IMG agency.
Genius and SoftConstruct reach settlement agreement
Betting data services company Genius Sports has settled a legal dispute with SoftConstruct, a technology company which has its headquarters in Yerevan, Armenia
NBA global sponsorship director Tsang moves to Etihad
Former National Basketball Association (NBA) global partnerships director Crystal Tsang has moved to UAE airline Etihad as global head of sponsorships