LaLiga North America

Boris Gartner and Danny SiIllman, chief executives of LaLiga North America and Relevent Sports, respectively, tell SportBusiness how their joint venture partnership has transformed LaLiga's presence and commercial fortunes in North America in just three years

LaLiga North America, the joint venture between LaLiga and Relevent Sports Group, has announced it is expanding its operations into Mexico

ESPN and LaLiga have finalized a wide-ranging long-term media rights deal that will make streaming service ESPN+ the principal English- and Spanish-language home for Spain's top-flight soccer league in…

LaLiga North America and Stage Front have announced a multiyear partnership focused on driving new customer-centric ticketing strategies using data from both organizations

LaLiga North America has extended its restaurant-focused partnership with Spanish-American chef José Andrés' ThinkFoodGroup to expand the organization's presence in key growth markets.

Camarena Tequila has been named the official tequila of the International Champions Cup and LaLiga North America

LaLiga North America has signed a multi-faceted sponsorship and content partnership with sports streaming platform Fanatiz

US-based national video network GSTV has signed a content deal with LaLiga North America, through which it will show short-form content from the top tier of Spanish football

Ahead of LaLiga's return to live competition this week, LaLiga North America and global sportsbook operator PointsBet have teamed up to create a new slate of gambling-focused digital programming

Relevent Sports Group has partnered with LaLiga and LeBron James’s media company Uninterrupted to create a players-only esports soccer competition featuring athletes from a variety of sports.

LaLiga North America is looking to capitalize on the new sports betting landscape in the United States by signing a partnership with global sportsbook operator PointsBet

LaLiga North America has announced a multiyear partnership with telco Verizon, which is exclusive to the United States

LaLiga North America has teamed up with FanWide, a website that shows sports fans the closest match-watch party or fan community event at sports bars across the US

Real Madrid has written to Spain's soccer federation (RFEF) to express the club's opposition to LaLiga's plans to play Villarreal's upcoming home match with Atletico Madrid in Miami

LaLiga is continuing its attempts to stage an official league game in the United States by proposing that a Villarreal-Atlético Madrid fixture be played at Miami's Hard Rock Stadium on December 6.

LaLiga North America – a joint venture between LaLiga and Relevent Sports – has announced a multi-faceted collaboration with direct-to-consumer platform Sling TV.

LaLiga North America has brought in digital content creator Jimmy Conrad to aid its efforts to grow in the United States