LaLiga launches activations across US to engage fans

FC Barcelona and Real Madrid played in Las Vegas, Nevada ahead of the 2022-23 season (Getty Images)
FC Barcelona and Real Madrid played in Las Vegas, Nevada ahead of the 2022-23 season (Getty Images)

LaLiga North America, the joint venture between Spain's LaLiga and Relevent Sports Group, has announced the launch of a year-long event series that will feature watch parties and activations at bars and restaurants around the United States.

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