LaLiga North America, the joint venture between Spain's LaLiga and Relevent Sports Group, has announced the launch of a year-long event series that will feature watch parties and activations at bars and restaurants around the United States.
The series is called El Partidazo ('The Great Game') and will include clubs such as Atlético Madrid, FC Barcelona, Real Madrid, Sevilla FC, and Valencia CF as LaLiga aims to further connect with fans in North America. Fans in attendance have the chance to win prizes, including a trip for two to Spain to watch a LaLiga match during the 2023-24 season.
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