Paramount turns to Uefa final again to entice OTT subs

 (Getty Images)
(Getty Images)
The Paramount+ streaming platform will be showcased at next week’s Uefa Europa League final thanks to a short-term shirt sponsorship with Italian club Atalanta which echoes a similar deal last year with Inter Milan.

You'll need a subscription to continue reading

Discover our range of subscription choices, with options starting from £39/month

Already have an account? Sign in here