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How LaLiga-Relevent Sports partnership in US led to record $1.4bn ESPN media rights deal

Thousands of fans gather outside Hard Rock Stadium ahead of El Clasico Miami, the first staging of the Real Madrid v FC Barcelona derby on American soil in July 2017 (Credit: Getty Images)

Boris Gartner and Danny SiIllman, chief executives of LaLiga North America and Relevent Sports, respectively, tell SportBusiness how their joint venture partnership has transformed LaLiga's presence and commercial fortunes in North America in just three years

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Boris Gartner and Danny SiIllman, chief executives of LaLiga North America and Relevent Sports, respectively, tell SportBusiness how their joint venture partnership has transformed LaLiga's presence and commercial fortunes in North America in just three years