LaLiga North America is looking to capitalize on the new sports betting landscape in the United States by signing a partnership with global sportsbook operator PointsBet
Ringier Sports signs up Swisscom to Swiss Super League renewal
Football's Swiss Super League has secured a renewal with its long-term sponsor, telco Swisscom, in a deal brokered by marketing agency Ringier Sports
AC Milan’s Stylsvig sees positive signs in sponsorship market after BMW deal
Last month’s deal with BMW has grown AC Milan’s Premium Partner tier to four brands – a doubling since the end of last season, with EA Sports having signed in August ahead of the start of the 2020-21 seaso…
Premier Sports lands Scottish League Cup title sponsorship, extends broadcast rights
Subscription broadcaster Premier Sports is to assume the title sponsorship rights to the Scottish League Cup from next season onwards and has also extended its broadcast rights to the tournament
Everton partners with Pulse Sport and Entertainment to grow club in North America
English Premier League club Everton has announced a multifaceted strategy to grow its brand, commercial potential, and fanbase in North America