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BetMGM, Entain expand Genius partnership to include NFL data

Genius Sports has expanded its data partnerships with sports betting operators Entain and BetMGM in a deal that further monetizes the data company’s acquisition earlier this year of the National Football League’s global data rights.

The new agreement provides Entain and BetMGM with a complete suite of NFL-related products, including official data feeds, sportsbook content, and fan engagement solutions.

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