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JRFU launches marketing arm with support from Sony

Kazuki Himeno of Japan celebrates scoring his side's fourth try during the international Test match against New Zealand (Photo by Koki Nagahama/Getty Images)

The Japan Rugby Football Union (JRFU) and the top-tier Japan Rugby League One (JRLO) have teamed up with conglomerate Sony to establish a new marketing company.

Japan Rugby Marketing will be responsible for engagement and audience development across Japan’s national rugby union teams and the JRLO.

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