Sony
Sony becomes founding partner of Saudi-backed Esports World Cup
The Sony Group has announced a multi-year agreement to become a founding partner of the Saudi-backed Esports World Cup, which takes place this summer in the kingdom’s capital city, Riyadh.
Dentsu adds another Japanese sponsor to World Athletics roster in Sony
World Athletics today announced electronics giant Sony as a new sponsor on a three-year term, the latest in a string of Japanese brands supporting the governing body.
JRFU launches marketing arm with support from Sony
The Japan Rugby Football Union (JRFU) and the top-tier Japan Rugby League One (JRLO) have teamed up with conglomerate Sony to establish a new marketing company
Sony adds Beyond Sports to complement Hawk-Eye, Pulselive offerings
Japanese conglomerate Sony has announced the acquisition of Dutch AI-based data analysis and visualisation company Beyond Sports
Epic Games receives $2bn investment from Sony, Lego owner Kirkbi
US-based video game and software developer Epic Games has announced a $2bn (€1.8