ICC details record-breaking digital engagement for T20 World Cup

Champions England celebrate after winning the ICC Men's T20 World Cup (Photo by Isuru Sameera/Gallo Images/Getty Images)
Champions England celebrate after winning the ICC Men's T20 World Cup (Photo by Isuru Sameera/Gallo Images/Getty Images)

The International Cricket Council has revealed that the recent Men’s T20 World Cup in Australia generated a record 6.58 billion video views across all platforms, with broadcast viewing hours on digital platforms up by 59 per cent on the 2021 tournament.

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