International Cricket Council (ICC)
Features
ICC targets younger audiences with digital-first, data-led broadcasting approach
Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records
Free-to-air exposure brings new audiences to cricket, but F1 and Wimbledon still deliver
Sky Sport’s decision to share coverage of the Cricket World Cup with Channel 4 meant an additional 4.8 million are estimated to have watched the Cricket World Cup final. Ben Cronin, global head, Publicis Sport & Entertainment, interprets the viewing figures for a memorable Sunday of sport.
T20 World Cup splits men’s and women’s events to diversify sport’s audience and create ‘year-long spectacle’
Next year’s ICC T20 World Cup will see the men’s and women’s events take place separately for the first time, either side of the Australian winter. Event chief executive, Nick Hockley, tells Adam Nelson about his plans for the tournament.
Data insights allow ICC partners to maximise digital activations
Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.
Business school | ICC teaches associate cricket nations how to generate income
There are hopes that a new partnership between the International Cricket Council and CSM Sport & Entertainment will help developing cricket nations to create their own income streams. Greg Pitcher reports.
Afghanistan Premier League postpones start of second season due to missed payment and ‘integrity risk’
The Afghanistan Cricket Board has postponed the start of the second season of its Afghanistan Premier League T20 cricket competition due to missing payments from the league’s commercial partner, Snixer S…
MCC claims progress in cricket’s Olympic ambitions
Marylebone Cricket Club (MCC), owner of the Lord’s Ground in London and the sole authority on the Laws of Cricket, has said the International Cricket Council is stepping up plans for the sport to secure i…
ICC reveals record-breaking digital engagement for Cricket World Cup
The International Cricket Council has released the final digital content viewing figures for this year’s men’s Cricket Word Cup in England, revealing record-breaking levels of digital engagement for a c…
ICC launches World Test Championship
The International Cricket Council has today (Monday) officially launched the inaugural World Test Championship, which will get underway on August 1 and conclude in June 2021 at a to-be-confirmed UK venue
Kevin Roberts: Sports governance needs to be stronger than ever before
If you live outside of Nigeria it’s likely you will never have heard of Dr. Larry Izamoje.
A Typical Australian
Former Cricket Australia and ICC (International Cricket Council) chief Malcolm Speed gives insight into a career plagued with allegations of corruption against players and organisations he overlooked.