International Cricket Council (ICC)
Features
ICC targets younger audiences with digital-first, data-led broadcasting approach
Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records
Free-to-air exposure brings new audiences to cricket, but F1 and Wimbledon still deliver
Sky Sport’s decision to share coverage of the Cricket World Cup with Channel 4 meant an additional 4.8 million are estimated to have watched the Cricket World Cup final. Ben Cronin, global head, Publicis Sport & Entertainment, interprets the viewing figures for a memorable Sunday of sport.
T20 World Cup splits men’s and women’s events to diversify sport’s audience and create ‘year-long spectacle’
Next year’s ICC T20 World Cup will see the men’s and women’s events take place separately for the first time, either side of the Australian winter. Event chief executive, Nick Hockley, tells Adam Nelson about his plans for the tournament.
Data insights allow ICC partners to maximise digital activations
Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.
Business school | ICC teaches associate cricket nations how to generate income
There are hopes that a new partnership between the International Cricket Council and CSM Sport & Entertainment will help developing cricket nations to create their own income streams. Greg Pitcher reports.
Bangladesh overcomes security fears to agree cricket tour of Pakistan
The Bangladesh Cricket Board has agreed to a tour of Pakistan this year, including test matches, after its concerns over security were allayed
ICC considering expanding T20 World Cup
The International Cricket Council is considering expanding the T20 World Cup from 16 to 20 teams from 2024, according to UK newspaper The Daily Telegraph
BCCI discusses new four-nation competition with ECB
The Board of Control for Cricket in India is proposing a new four-nation, annual, one-day international tournament starting in 2021 and featuring the sport's 'big three' national teams of India, England…
ICC adds Peters Ice Cream as sponsor of T20 World Cups
The International Cricket Council has agreed a deal with Peters Ice Cream for the Australian ice cream company to be an official partner and supplier of the men's and women's T20 World Cups in 2020
Kevin Roberts: Sports governance needs to be stronger than ever before
If you live outside of Nigeria it’s likely you will never have heard of Dr. Larry Izamoje.
A Typical Australian
Former Cricket Australia and ICC (International Cricket Council) chief Malcolm Speed gives insight into a career plagued with allegations of corruption against players and organisations he overlooked.