International Cricket Council (ICC)
T20 World Cup splits men’s and women’s events to diversify sport’s audience and create ‘year-long spectacle’
Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.
If you live outside of Nigeria it’s likely you will never have heard of Dr. Larry Izamoje.