International Cricket Council (ICC)
Features
ICC targets younger audiences with digital-first, data-led broadcasting approach
Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records
Free-to-air exposure brings new audiences to cricket, but F1 and Wimbledon still deliver
Sky Sport’s decision to share coverage of the Cricket World Cup with Channel 4 meant an additional 4.8 million are estimated to have watched the Cricket World Cup final. Ben Cronin, global head, Publicis Sport & Entertainment, interprets the viewing figures for a memorable Sunday of sport.
T20 World Cup splits men’s and women’s events to diversify sport’s audience and create ‘year-long spectacle’
Next year’s ICC T20 World Cup will see the men’s and women’s events take place separately for the first time, either side of the Australian winter. Event chief executive, Nick Hockley, tells Adam Nelson about his plans for the tournament.
Data insights allow ICC partners to maximise digital activations
Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.
Business school | ICC teaches associate cricket nations how to generate income
There are hopes that a new partnership between the International Cricket Council and CSM Sport & Entertainment will help developing cricket nations to create their own income streams. Greg Pitcher reports.
New Zealand’s Barclay set to challenge Khwaja for ICC chairmanship
New Zealand Cricket chairman Gregor Barclay is expected to compete against Singapore’s Imran Khwaja to become the new chairman of the International Cricket Council.
ICC expects to name new chair ‘by early December’
The International Cricket Council has announced that it has commenced the process of selecting a new chairman to replace the departed Shashank Manohar, who stepped down in July
ICC recruits Star’s Manoharan as VP, media rights
The International Cricket Council has appointed the experienced Sunil Manoharan from India-based pay-television broadcaster Star TV to a leading media rights position
ICC launches merchandising ITT for upcoming World Cups in India
The International Cricket Council has begun the tender process to select a host country merchandise licensing partner and an online merchandise partner for the Men’s T20 World Cup next year, and the M…
Kevin Roberts: Sports governance needs to be stronger than ever before
If you live outside of Nigeria it’s likely you will never have heard of Dr. Larry Izamoje.
A Typical Australian
Former Cricket Australia and ICC (International Cricket Council) chief Malcolm Speed gives insight into a career plagued with allegations of corruption against players and organisations he overlooked.