International Cricket Council (ICC)
ESPN to show ‘home’ T20 World Cup in ICC renewal to 2031
The International Cricket Council's top events are to continue to be shown across the Caribbean and Latin America by Disney-owned sports broadcaster ESPN for the next eight years
ICC issues two-year ITT for rights in Pakistan, Bangladesh and Sri Lanka
The International Cricket Council has released an invitation to tender covering 2024 and 2025 for its media rights in Bangladesh, Pakistan and Sri Lanka, the last remaining major markets where it is yet…
Evision seals ICC rights in Mena until 2027
Evision, the media and entertainment arm of telco e&, has secured exclusive International Cricket Council rights in the Middle East and North Africa until the end of 2027
Zee seeks to withdraw from $1.4bn deal with Disney Star for ICC rights
An immediate consequence of the collapse in the proposed merger between Sony Pictures Networks and Zee Entertainment is that the latter now intends to withdraw its planned $1.4bn (€1.2bn) commitment to rival media group Disney Star towards rights fees for International Cricket Council events.
Sony-Zee merger hold-up returns ICC content to Disney Star linear channels
Disney Star, rather than Zee Entertainment, will show the upcoming International Cricket Council U19 World Cup on its linear channels, in the wake of the delay in the merger between Sony Pictures Networks…
Coca-Cola lands ICC global sponsorship rights to 2031
The International Cricket Council has retained Coca-Cola as a sponsor until 2031 under a global eight-year agreement encompassing ICC events across all three formats of the game
Amazon Prime Video seizes ICC rights in Australia
E-commerce giant Amazon has taken a major leap into cricket after securing exclusive media rights in Australia to International Cricket Council events from 2024 to 2027
ICC issues RFP for key data insights into sponsorship value of major events
The International Cricket Council has initiated plans for what it hopes will lead to an increase in the value of its commercial packages after 2027, by launching a Request for Proposals (RFP) for brand…
Disney Star breaks OTT record with 35m viewers for India-Pakistan clash
Disney Star recorded a peak concurrency of 35 million viewers on its OTT platform during the ICC Cricket World Cup match between India and Pakistan on October 14, setting a new global sports streaming…
Cricket among five additions to LA 2028 sports programme
The International Olympic Committee is set for a significant rise in the value of its media rights in the Indian subcontinent, after cricket was recommended to be part of the 2028 edition in Los Angeles
ICC introduces vertical broadcast feed for World Cup
The International Cricket Council (ICC) has claimed a first for the sport by announcing that it will produce an additional vertical video feed for India’s staging of the upcoming 2023 World Cup.
ICC goes to market in Mena with media rights to 2027
The International Cricket Council has launched separate invitations to tender (ITT) in the Middle East and North Africa for media rights to men's and women's tournaments in the 2024-27 cycle
Mastercard sponsors 2023 Cricket World Cup
Mastercard has been announced as a sponsor of the upcoming ICC Cricket World Cup, which will be held in India between October 5 and November 19 this year
ICC seeks merchandise licensing partner for 2024-31 events cycle
The International Cricket Council has begun the sales process for a long-term merchandise licensing partner for its major events between 2024 and 2031
ICC approves new revenue distribution model, commits to equal prize money
The International Cricket Council has approved a new revenue distribution model for the next four years that will result in the largest-ever investment in the sport, with the governing body also announcing…
FanCode Shop expands ICC deal to take in World Cup role
FanCode Shop, the merchandising arm of Indian digital media company FanCode, has expanded its licensing and merchandising deal with the International Cricket Council (ICC) to become the governing body’s o…
ICC, BCCI finally set out Cricket World Cup schedule
The International Cricket Council (ICC) and Board of Control for Cricket in India (BCCI) have confirmed the schedule for this year’s World Cup, with Narendra Modi Stadium in Ahmedabad hosting the tournament o…
ICC signs DP World as global partner as portfolio structure shifts for next commercial cycle
The International Cricket Council (ICC) has signed up global logistics company DP World to its sponsorship portfolio