International Cricket Council (ICC)
Features
49ers helping USA Cricket to push niche sport into the mainstream
USA Cricket is working with 49ers Enterprises, the investment arm of the San Francisco 49ers, in its bold attempts to popularize the sport in the country. USA Cricket chief executive Iain Higgins speaks to SportBusiness.
ICC targets younger audiences with digital-first, data-led broadcasting approach
Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records
Free-to-air exposure brings new audiences to cricket, but F1 and Wimbledon still deliver
Sky Sport’s decision to share coverage of the Cricket World Cup with Channel 4 meant an additional 4.8 million are estimated to have watched the Cricket World Cup final. Ben Cronin, global head, Publicis Sport & Entertainment, interprets the viewing figures for a memorable Sunday of sport.
T20 World Cup splits men’s and women’s events to diversify sport’s audience and create ‘year-long spectacle’
Next year’s ICC T20 World Cup will see the men’s and women’s events take place separately for the first time, either side of the Australian winter. Event chief executive, Nick Hockley, tells Adam Nelson about his plans for the tournament.
Data insights allow ICC partners to maximise digital activations
Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.
Cricketers association takes action against ICC over image rights
The Federation of International Cricketers’ Associations (Fica) is set to take legal action against the International Cricket Council (ICC) over the alleged unfair use of players’ image rights.
New ICC chair Barclay flags fixture pile-up, commercial need to hold postponed events
New International Cricket Council chairman Greg Barclay has outlined his priorities for the sport, highlighting the “unsustainable” cricket global schedule alongside the need to host major events that hav…
Barclay named new ICC chairman
New Zealand Cricket chairman Greg Barclay has been elected as the new Independent Chair of the International Cricket Council, replacing Shashank Manohar who stepped down earlier this year
ICC issues RFP for broadcast production of over 500 matches
The International Cricket Council has initiated a Request for Proposals for the production and distribution of live streams to more than 500 ICC Pathway matches, SportBusiness understands
Business school | ICC teaches associate cricket nations how to generate income
There are hopes that a new partnership between the International Cricket Council and CSM Sport & Entertainment will help developing cricket nations to create their own income streams. Greg Pitcher reports.
Kevin Roberts: Sports governance needs to be stronger than ever before
If you live outside of Nigeria it’s likely you will never have heard of Dr. Larry Izamoje.
A Typical Australian
Former Cricket Australia and ICC (International Cricket Council) chief Malcolm Speed gives insight into a career plagued with allegations of corruption against players and organisations he overlooked.