International Cricket Council (ICC)
Features
ICC targets younger audiences with digital-first, data-led broadcasting approach
Adam Nelson reports on how the International Cricket Council revamped its broadcast coverage ahead of the 2019 Cricket World Cup, focusing on storytelling to attract new audiences and break digital engagement records
Free-to-air exposure brings new audiences to cricket, but F1 and Wimbledon still deliver
Sky Sport’s decision to share coverage of the Cricket World Cup with Channel 4 meant an additional 4.8 million are estimated to have watched the Cricket World Cup final. Ben Cronin, global head, Publicis Sport & Entertainment, interprets the viewing figures for a memorable Sunday of sport.
T20 World Cup splits men’s and women’s events to diversify sport’s audience and create ‘year-long spectacle’
Next year’s ICC T20 World Cup will see the men’s and women’s events take place separately for the first time, either side of the Australian winter. Event chief executive, Nick Hockley, tells Adam Nelson about his plans for the tournament.
Data insights allow ICC partners to maximise digital activations
Two years ago the International Cricket Council hired data-driven sports marketing agency Two Circles help meet the rising demand that rights-holders demonstrate measurable impact against brand objectives. David Walmsley investigates how they did it.
Business school | ICC teaches associate cricket nations how to generate income
There are hopes that a new partnership between the International Cricket Council and CSM Sport & Entertainment will help developing cricket nations to create their own income streams. Greg Pitcher reports.
ICC claims to be most popular sport for video views on Facebook
The International Cricket Council is claiming to be the most popular sport for video views on Facebook
India to host T20 World Cup in 2021, Australia to host 2022
India will remain host of next year's men's T20 World Cup, while Australia, which was scheduled to host the event this year, will now do so in 2022
Round-Up: A-League spectator tests positive, big firms eye IPL sponsorship, T1 expands Twitch deal, and more
The mass participation element of the London Marathon has been cancelled due to Covid-19, but the elite race will take place - BBC
Cricket players body calls on ICC to tackle systematic contract violations
A new report from the Federation of International Cricketers’ Associations has revealed consistent contract breaches and non-payment of players around the world in events regulated by the ICC or its m…
Kevin Roberts: Sports governance needs to be stronger than ever before
If you live outside of Nigeria it’s likely you will never have heard of Dr. Larry Izamoje.
A Typical Australian
Former Cricket Australia and ICC (International Cricket Council) chief Malcolm Speed gives insight into a career plagued with allegations of corruption against players and organisations he overlooked.