ICC Men's T20 World Cup
ICC details record-breaking digital engagement for T20 World Cup
The International Cricket Council has revealed that the recent Men’s T20 World Cup in Australia generated a record 6.5
ICC reworks T20 World Cup for 2024 edition in West Indies, US
The International Cricket Council (ICC) has moved to revamp the event concept for its Men’s T20 World Cup, as the West Indies and United States prepare to co-host the 2024 edition of the tournament.
Channel 4 deals with Sky for T20 World Cup final simulcast
Pay-television broadcaster Sky has announced a deal with Channel 4 that will see live coverage of the 2022 ICC Men’s T20 World Cup final simulcast on the free-to-air broadcaster’s eponymous channel.
ICC details broadcast coverage and digital innovations for T20 World Cup
The International Cricket Council over the weekend unveiled details of media rights deals, world feed content and digital media innovations for this year's Men's T20 World Cup, which got underway in Australia…
Aramco joins top tier of ICC sponsorship
The International Cricket Council has secured a global sponsorship agreement with Saudi Arabian energy and chemicals company Aramco
ICC and Cricket Australia announce NFT launches ahead of T20 World Cup
The International Cricket Council is to release a daily offering of non-fungible tokens throughout the forthcoming Men’s T20 World Cup, while Cricket Australia has announced plans to issue its own NFTs l…
EXCLUSIVE: Cricket Australia markets main shirt asset as Alinta Energy signals exit
Cricket Australia has begun the process of selling its most valuable national team sponsorship asset – the main shirt sponsorship for the men’s cricket team across all formats of the game.
Sport 24 lands Cricket World Cup, T20 World Cup rights for first time
Sport 24, the in-flight and in-ship service owned and operated by the IMG agency, has agreed a deal with the International Cricket Council to show this year’s men’s T20 World Cup, as well as the 2023 Cri…
Cricket Ireland secures Amul as T20 World Cup sleeve sponsor
Ireland men's cricket team have agreed a sleeve sponsorship with Gujarat Cooperative Milk Marketing Federation, known through its brand name Amul, ahead of the ICC T20 World Cup
Cricket audiences encourage Daraz to target bigger sports and entertainment platform
Shopping app Daraz has been taking a unique approach to combining sport and ecommerce in Pakistan and other South Asian markets.
ICC gets “significant” rights fee increase in India as Star strikes back
Disney Star has renewed its exclusive media rights in India for International Cricket Council events in a four-year deal covering 2024 to 2027
ICC ‘opens up on methodology’ prior to Indian tender deadline
The International Cricket Council is reported to have made its Indian media rights tender more transparent, making its financial goals known to potential bidders and clarifying the circumstances in which a second round of bidding would be called.
ICC picks Turnstile for sponsorship evaluation brief
The International Cricket Council (ICC) has appointed sponsorship valuation agency Turnstile to work alongside its commercial team during the next commercial rights cycle
T20 World Cup tickets on sale as Australia eases travel restrictions
Tickets for the men’s T20 World Cup in Australia have gone on sale, shortly after the country announced it would reopen its borders to vaccinated tourists later this month.
Nine confirms sublicense of ICC men’s World Cup rights
Australian free-to-air broadcaster Nine Entertainment has confirmed a sublicensing deal with pay-television broadcaster Foxtel covering this year's International Cricket Council T20 men's World Cup and…
ICC unveils 2024-31 major event hosts, including two co-hosted Cricket World Cups
The International Cricket Council has unveiled the 14 host nations for eight men’s limited-overs tournaments between 2024 and 2031, which includes the return of the ICC Champions Trophy for the first t…
ICC ‘considering World Cup in US and West Indies’
The International Cricket Council is considering awarding its 2024 T20 World Cup to a joint bid from the US and the West Indies, according to Australian newspaper The Sydney Morning Herald