ICC Men's T20 World Cup

Cricket
Media

The International Cricket Council has drawn encouraging audience figures on its free direct-to-consumer OTT platform ICC.tv for the 2024 Men’s T20 World Cup, which concludes tomorrow (Saturday).
Cricket
Sports Betting

Stats Perform has regained exclusive betting data and streaming rights to ICC events in a four-year deal, having been replaced by rival Sportradar from 2021 to 2023.
Cricket
Media

Sports streaming service FuboTV has agreed a deal with Willow by Cricbuzz to offer streaming and on-demand cricket on its service ahead of next month's ICC men's T20 World Cup
Cricket
Sponsorship & Marketing

The Dubai-based airline's eight-year 'Premier Partner' extension makes it the first top-tier sponsor to agree a deal for the full duration of the ICC's new commercial cycle.
Cricket
Media

PTV, the state broadcaster in Pakistan, and media group Tower Sports have acquired non-exclusive rights in the country to leading tournaments of the International Cricket Council over the next two years
Cricket
Media

The dispute between media groups Zee and Disney Star over their seemingly broken agreement for International Cricket Council (ICC) rights looks set to intensify, with Zee asserting that its counterpart…
Cricket
Media

The International Cricket Council has released an invitation to tender covering 2024 and 2025 for its media rights in Bangladesh, Pakistan and Sri Lanka, the last remaining major markets where it is yet…
Cricket
Media

An immediate consequence of the collapse in the proposed merger between Sony Pictures Networks and Zee Entertainment is that the latter now intends to withdraw its planned $1.4bn (€1.2bn) commitment to rival media group Disney Star towards rights fees for International Cricket Council events.
Cricket
Licensing & Merchandising

The International Cricket Council has begun the sales process for a long-term merchandise licensing partner for its major events between 2024 and 2031
Cricket
Media

The International Cricket Council has revealed that the recent Men’s T20 World Cup in Australia generated a record 6.5
Cricket
Events

The International Cricket Council (ICC) has moved to revamp the event concept for its Men’s T20 World Cup, as the West Indies and United States prepare to co-host the 2024 edition of the tournament.
Cricket
Media

Pay-television broadcaster Sky has announced a deal with Channel 4 that will see live coverage of the 2022 ICC Men’s T20 World Cup final simulcast on the free-to-air broadcaster’s eponymous channel.
Cricket
Media

The International Cricket Council over the weekend unveiled details of media rights deals, world feed content and digital media innovations for this year's Men's T20 World Cup, which got underway in Australia…
Cricket
Sponsorship & Marketing

The International Cricket Council has secured a global sponsorship agreement with Saudi Arabian energy and chemicals company Aramco
Cricket
Licensing & Merchandising

The International Cricket Council is to release a daily offering of non-fungible tokens throughout the forthcoming Men’s T20 World Cup, while Cricket Australia has announced plans to issue its own NFTs l…
Cricket
Sponsorship & Marketing

Cricket Australia has begun the process of selling its most valuable national team sponsorship asset – the main shirt sponsorship for the men’s cricket team across all formats of the game.
Cricket
Media

Sport 24, the in-flight and in-ship service owned and operated by the IMG agency, has agreed a deal with the International Cricket Council to show this year’s men’s T20 World Cup, as well as the 2023 Cri…
Cricket
Sponsorship & Marketing

Ireland men's cricket team have agreed a sleeve sponsorship with Gujarat Cooperative Milk Marketing Federation, known through its brand name Amul, ahead of the ICC T20 World Cup