Australia and New Zealand’s joint-hosting of the 2015 Cricket World Cup generated more than A$1.1bn (€755m/$844m) in direct spending according to analysis carried out by professional services firm PricewaterhouseCoopers.
Hotels boomed throughout the tournament, with two million “bed nights” across the host countries, while the tournament is said to have created the equivalent of 8,320 full-time jobs.
Cumulative match attendance stood at 1,016,420, with 295,000 international, interstate and inter-regional visitors to host cities. Of these, there were 145,000 visitors to Australia and New Zealand from overseas – the Asian continent providing the largest proportion. A global television audience of 1.5 billion watched the World Cup.
Australian Sports Minister Sussan Ley credited some of the tournament’s success to collaboration between the respective host governments. She said: “While fierce rivals on the field Australia and New Zealand have a proud tradition of working together to deliver world-class sporting events. The Cricket World Cup has been an outstanding success across all measures which is highlighted by the contribution it has made to the economies of both countries through trade and tourism as well as the unique benefits of sport diplomacy with key partners and markets around the world.”
Cricket World Cup 2015 chief executive John Harnden announced that the A$1.1bn in direct spending converted into an increase in gross domestic product of A$460m across the two countries.
“This was the biggest event in Australia since the Sydney Olympics in 2000 and it has changed cricket in New Zealand forever,” Harnden said. “The Cricket World Cup generated two million bed nights across the two countries and around $855m was spent by visitors while here for the tournament which is great for the tourism industries of both countries.
“The Australian and New Zealand Governments were great supporters of the event. The introduction of a single visa for the Cricket World Cup was a significant initiative which made it easier for international guests to visit New Zealand and Australia.”
“When you consider the TV audience of over 1.5 billion, saturation of coverage across all digital platforms and the mainstream media coverage of the event across the 14 host cities, the Cricket World Cup has not only showcased the best of Australia and New Zealand but has enhanced the tournament’s reputation as a major global driver for economic and community benefit.”
England will host the next edition of the International Cricket Council’s (ICC) showpiece event in 2019.