South Korea

Latest Features

NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans

The IOC is revamping its bidding process for the Olympic Games. Mark Bisson finds out how the new framework will work for the governing body and bidding cities.

A detailed look at South Korean sports marketing as part of the SportBusiness International South Korea Focus

A detailed look at South Korean sports media as part of the SportBusiness International South Korea Focus

A detailed look at South Korean sports events as part of the SportBusiness International South Korea Focus

The Asian Football Confederation (AFC) has announced that South Korea will host the inaugural edition of its Women’s Club Championship.

The number of broadcast hours committed by rights-holding broadcasters to the Hyundai Archery World Cup has again shown a year-on-year increase

Today's Fifa 2022 World Cup qualifier between North Korea and South Korea in Pyongyang will not be broadcast live outside North Korea

Spanish LaLiga club Barcelona has struck a three-year regional partnership with Sebang Global Battery, a Korean manufacturer of car batteries

Features

South Korea would appear to be the perfect destination for sports industry growth, with the Winter Olympics on the horizon. But what are the challenges? SportBusiness International investigates.

PyeongChang has struggled to muster sponsors for its hosting of the 2018 winter Olympics. Elisha Chauhan asks industry experts why Korean electronics firm Samsung had to join the domestic roster, despite it already being a worldwide partner of the Games.