South Korea

Latest Features

The LPGA once worried about the dominance of South Korean players in the women’s game. Now it embraces them as a means of driving the sport’s regional and global popularity. John Duerden finds out more.

With its biggest market at the epicentre of the coronavirus epidemic, table tennis is one of the sports most affected

Pooling media rights to Korea’s K-League with national-team matches was supposed to create a property more valuable than the sum of its parts. John Duerden investigates why it isn’t working yet.

The legends of Li Na, Kim Yuna and Lee Chong Wei have all retired and their absences leave gaping holes in their sports back home, one that sponsors and associations are keen to fill as quickly as possible. 

NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans

Sports organisations around the world are making pay cuts and offering staff temporary contracts, among other money-saving measures, as the coronavirus shutdown squeezes cashflow

The Tokyo 2020 Olympic torch relay has been postponed, in the wake of the postponement of the Games themselves

Korea's professional baseball league, the KBO, has renewed its long-running sponsorship with sports drink brand Pocari Sweat. The deal has been renewed for four years, from 2020 to 2023

Uefa has already decided to postpone the Euro 2020 championship, the Financial Times has reported

Features

The IOC is revamping its bidding process for the Olympic Games. Mark Bisson finds out how the new framework will work for the governing body and bidding cities.

A detailed look at South Korean sports marketing as part of the SportBusiness International South Korea Focus

A detailed look at South Korean sports media as part of the SportBusiness International South Korea Focus

A detailed look at South Korean sports events as part of the SportBusiness International South Korea Focus

South Korea would appear to be the perfect destination for sports industry growth, with the Winter Olympics on the horizon. But what are the challenges? SportBusiness International investigates.

PyeongChang has struggled to muster sponsors for its hosting of the 2018 winter Olympics. Elisha Chauhan asks industry experts why Korean electronics firm Samsung had to join the domestic roster, despite it already being a worldwide partner of the Games.