South Korea

Latest Features

Virtual backdrops and ‘watch together’ social media services are in focus as sport returns behind closed doors.

Korea’s football and baseball leagues have published detailed guidelines governing their resumptions this week.

The LPGA once worried about the dominance of South Korean players in the women’s game. Now it embraces them as a means of driving the sport’s regional and global popularity. John Duerden finds out more.

With its biggest market at the epicentre of the coronavirus epidemic, table tennis is one of the sports most affected

Pooling media rights to Korea’s K-League with national-team matches was supposed to create a property more valuable than the sum of its parts. John Duerden investigates why it isn’t working yet.

Bundesliga International, the league’s international commercial rights arm, has signed off on new broadcast deals in Singapore, South Korea and Thailand ahead of the start of the 2020-21 season on Friday.

Chinese streaming platform PP Sports is going to sue the English Premier League over the termination of their media-rights contract for the 2019-20 to 2021-22 cycle, according to Chinese news service Beijing…

Global sportswear brand Fila has signed an agreement to sponsor the Korea Volleyball Federation

South Korea’s government is committing KRW1.74tn ($1.47bn/€1.22bn) to next year’s budget to help the sports sector recover from the Covid-19 pandemic. T

Features

The legends of Li Na, Kim Yuna and Lee Chong Wei have all retired and their absences leave gaping holes in their sports back home, one that sponsors and associations are keen to fill as quickly as possible. 

NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans

The IOC is revamping its bidding process for the Olympic Games. Mark Bisson finds out how the new framework will work for the governing body and bidding cities.

A detailed look at South Korean sports marketing as part of the SportBusiness International South Korea Focus

A detailed look at South Korean sports media as part of the SportBusiness International South Korea Focus

A detailed look at South Korean sports events as part of the SportBusiness International South Korea Focus

South Korea would appear to be the perfect destination for sports industry growth, with the Winter Olympics on the horizon. But what are the challenges? SportBusiness International investigates.

PyeongChang has struggled to muster sponsors for its hosting of the 2018 winter Olympics. Elisha Chauhan asks industry experts why Korean electronics firm Samsung had to join the domestic roster, despite it already being a worldwide partner of the Games.