South Korea

Latest Features

NBA licenses clothing company MK Trend to create casual and lifestyle-focused clothing for South Koreans

The IOC is revamping its bidding process for the Olympic Games. Mark Bisson finds out how the new framework will work for the governing body and bidding cities.

A detailed look at South Korean sports marketing as part of the SportBusiness International South Korea Focus

A detailed look at South Korean sports media as part of the SportBusiness International South Korea Focus

A detailed look at South Korean sports events as part of the SportBusiness International South Korea Focus

Fina, the global governing body of aquatic sports, has today (Monday) warned Swimming Australia and its athlete, Mack Horton, after the Australian staged a protest against Chinese rival Sun Yang

With US President Donald Trump meeting North Korean leader Kim Jong-un at the Korean demilitarised zone on Sunday, as well as Olympic charter changes in June, momentum is building for a joint North and…

China appears poised to land hosting rights to the 2023 Asian Cup after the Korean Football Association (KFA) withdrew its bid for the national team football tournament in favour of focusing on its proposed…

Fifa has confirmed that all nine international football federations which showed interest last month in hosting the 2023 Women’s World Cup have met its deadline for formal expressions of interest – inc…

Features

South Korea would appear to be the perfect destination for sports industry growth, with the Winter Olympics on the horizon. But what are the challenges? SportBusiness International investigates.

PyeongChang has struggled to muster sponsors for its hosting of the 2018 winter Olympics. Elisha Chauhan asks industry experts why Korean electronics firm Samsung had to join the domestic roster, despite it already being a worldwide partner of the Games.