North America
NFL revamps Super Bowl bidding process – report
American football league the NFL has introduced a new model to assign hosting rights for the Super Bowl, according to NBC Sports’ Pro Football Talk website.
Mercedes-Benz Stadium lands 2018 MLS All-Star Game
Major League Soccer has announced that the 2018 edition of its All-Star Game will take place at Mercedes-Benz Stadium, the Georgia home of new MLS franchise Atlanta United and NFL American football team the Atlanta Falcons.
Wasserman adds his expertise to Stats board
US sports technology, data and content company Stats has strengthened its pool of business expertise with the appointment of Casey Wasserman as its newest board director.
World RX to make US debut at Circuit of the Americas
The World Rallycross Championship (World RX) motor-racing series will head to the United States for the first time next year after an agreement was reached for an event to be held at the Circuit of the Americas (COTA) facility in Austin, Texas.
NFL sets first with StubHub partnership
American football league the NFL has agreed a multi-year deal with StubHub for the online ticket exchange to become its authorised ticket resale marketplace.
Green Bay Packers, Microsoft team up on accelerator initiative
NFL American football team the Green Bay Packers has partnered with US technology giant Microsoft to launch TitletownTech, an initiative designed to boost economic expansion in Wisconsin’s Fox River Valley area through digital innovations.
Yankees enter esports market with investment deal
The New York Yankees Major League Baseball franchise has entered the esports sector through an investment partnership with Vision Esports, the parent company of the Echo Fox, Twin Galaxies and Vision Entertainment properties.
PGA Tour event relocates to Kentucky
Golf’s PGA Tour has announced that its Barbasol Championship will move from Opelika, Alabama to Nicholasville, Kentucky from next year.
NFL claims first with new Ticketmaster deal
The NFL American football league has extended its long-running partnership with ticket sales and distribution company Ticketmaster, with the new deal set to result in the formation of the first open-architecture, fully digital ticketing system in professional sport.
WNBA’s San Antonio team moves to Vegas
The Women’s National Basketball Association (WNBA) has approved the relocation of the San Antonio Stars to Las Vegas, with the franchise to begin playing in Nevada from the 2018 season.
Salt Lake City forms Olympic bid committee, IOC ‘disappointed’ by Innsbruck exit
Salt Lake City in Utah, United States, has established a committee to investigate a possible bid for the 2026 or 2030 winter Olympic and Paralympic Games, while the International Olympic Committee (IOC) has spoken of its “disappointment” that Innsbruck will not enter the race to host the 2026 Games.
Fanatics launches college sports division
Online sports apparel and merchandise retailer Fanatics has launched a new division that will focus on the US college sports market.
MLS charter club considers move to Austin
The owners of Columbus Crew have today (Tuesday) confirmed they are exploring the option of moving the Major League Soccer (MLS) franchise to Austin, stating that its current business model is unsustainable.
New York team targets entry into English rugby league
A consortium has lodged a bid to form a New York-based rugby league team that would begin competing in the third tier of the English game.
USOC leaning towards 2030 for winter Olympics bid
The United States Olympic Committee (USOC) has confirmed that it is interested in bidding for the winter Olympic and Paralympic Games, but has admitted that it would prefer to stage the 2030 event so as not to interfere with Los Angeles’ hosting of the 2028 summer Games.
Q&A | Rahul Kadavakolu, global marketing director, Rakuten
E-commerce giant Rakuten is making waves in the world of sport having recently signed off on sponsorship deals with the NBA, Barcelona FC and the Golden State Warriors. Ben Cronin spoke to the company’s global marketing director, Rahul Kadavakolu, at the recent Leaders business conference.
Portland returns to IndyCar calendar
The US city of Portland will return to the IndyCar schedule in 2018 after an 11-year absence, the North American motor-racing series has announced.
Women’s Baseball World Cup heads to US for first time
The World Baseball Softball Confederation (WBSC) has awarded hosting rights for next year’s Women’s Baseball World Cup to the United States Specialty Sports Association (USSSA).