North America

Baseball
Fan Engagement

Major League Baseball today (Wednesday) took a step into the metaverse with the launch of a virtual ballpark aimed at significantly enhancing engagement among its global fanbase
Motorsport
Media

NASCAR's Cup Series street race in Chicago drew a total audience of 4.795 million viewers on NBC and Peacock, making it the most-watched NASCAR race on NBC platforms in six years
Golf
Governance

Next week’s US Senate hearing into the proposed commercial merger between the PGA Tour, LIV Golf and Saudi Arabia’s Public Investment Fund (PIF) will not hear testimony from PIF governor Yasir Al-Rumayyan and…
Ice Hockey
Governance

The Professional Women's Hockey Players' Association (PWHPA) has ratified its first-ever collective bargaining agreement ahead of January's launch of a united women's professional hockey league
Basketball
Sponsorship & Marketing

American basketball league Big3 has announced that Monster Energy is returning as a league sponsor for the 2023 season
Baseball
Sponsorship & Marketing

The Cleveland Guardians have become the latest Major League Baseball franchise to sign a jersey patch sponsor after Marathon, the retail brand of Ohio-based Marathon Petroleum Corporation (MPC), stepped…
Multiple Sports
Technology

Buzzer, the mobile streaming app backed by a number of leading sports personalities, has announced that it is shutting down
Football
Sponsorship & Marketing

The Soccer Champions Tour has announced DirecTV as its presenting sponsor for the summer friendly tournament played in the United States
Multiple Sports
Media

Sports streaming platform DAZN has upped the price of its monthly subscription package in Canada, from C$24.99 (€17.32/$18.83) to C$29.99.
Ice Hockey
Governance

North American women's hockey league, the Premier Hockey Federation (PHF), has been purchased by the Mark Walter Group and Billie Jean King Enterprises, who entered into a formal partnership with the Professional…
Baseball
Technology

YES Network, the regional sports network for Major League Baseball's New York Yankees, the National Basketball Association's Brooklyn Nets and the WNBA's New York Liberty, has launched an app-based loyalty…
American Football
Sponsorship & Marketing

Gaming company FanDuel has agreed a deal to become the first authorised gaming operator and official sportsbook partner of the Canadian Football League
Football
Finance & Law

V Sports, the holding company of Premier League club Aston Villa, has reduced its stake in Portuguese Primeira Liga club Vitória de Guimaraes from 46 to 29 per cent ahead of the new season in which both …
Football
Industry Moves

The National Women's Soccer League has announced three additions to its front office, naming Andria Johnson as senior director of people and inclusion, Bobbi-Sue Doyle-Hazard as vice-president of legal…
Athletics
Sponsorship & Marketing

USA Track & Field (USATF), the governing body for American athletics, has announced Prevagen as its official 'brain health supplement'
Basketball
Governance

The National Basketball Association has shed further light on the creation of an annual in-season tournament following the official signing of the league’s new collective bargaining agreement (CBA).
Motorsport
Events

Formula E has suggested that one of three currently vacant slots on the calendar for its 10th season could be filled by a second event in the United States, with a race encompassing Dodger Stadium in Los…
Football
Sponsorship & Marketing

The Leagues Cup, the North American club competition, has announced Netspend as the official debit, prepaid card and remittance partner of its expanded tournament in a multi-year sponsorship deal