Middle East
PepsiCo sub-brand Lay’s becomes title sponsor of Saudi Women Premier League
PepsiCo’s crisp sub-brand Lay’s has agreed a deal with the Saudi Arabian Football Federation (SAFF) to become the title sponsor of the Saudi Women Premier League.
Saudis first out the blocks in 2034 Fifa World Cup bid race
The Saudi Arabian Football Federation (SAFF) has submitted an official letter of intent to world governing body Fifa confirming its long-planned bid to host the 2034 World Cup, claiming today (Monday)…
Roma turns to Saudi for front-of-shirt sponsor
Italian Serie A club AS Roma has turned to Saudi Arabia to end its quest for a main shirt sponsor, agreeing a two-year deal with the Gulf state's winter entertainment festival, Riyadh Season
Competitive threat of Saudi-backed PFL hits WWE, Endeavor share prices
News this week of Saudi Arabian state investment in the Professional Fighters League (PFL) has caused shares in both World Wrestling Entertainment (WWE) and Ultimate Fighting Group (UFC) parent Endeavor…
PFL targets UFC parity in five years after $100m Saudi investment
SRJ Sports Investments, the new vehicle created by Saudi Arabia’s Public Investment Fund (PIF), has made its first move, a $100m (€92m) investment into US-based mixed martial arts promotion the Professional Fig…
CAF strikes deal to stage African Super Cup in Saudi Arabia
Saudi Arabia has strengthened its ties to African football with the announcement that the 2023 African Super Cup will be played in the Saudi city of Taif next month
New market and record prize money lures Next Gen ATP Finals to Saudi Arabia
Saudi Arabia has made its first significant move into tennis, today (Thursday), winning the bid to host the Next Gen ATP Finals, the end-of-season tournament for the best eight men's singles players aged…
QSI takes ownership of padel with WPT acquisition
Qatar Sports Investments (QSI), the Qatari government-backed investment fund, has completed its takeover of the sport of padel, with its Premier Padel series to merge with the rival World Padel Tour
Qatar’s Al Thani elected Fiba president ahead of first World Cup in Middle East
Sheikh Saud Ali Al Thani, of Qatar, has been elected president of the International Basketball Federation (Fiba), four months after the Gulf state was named host of the sport's showpiece tournament, the…
Global LaLiga deal and OFC pact: another day in Saudi Arabia’s project football
Saudi Arabia has extended its reach further into world football, with a major global sponsorship deal with Spain's LaLiga and a development partnership with the Oceania Football Confederation the latest projects announced today (Thursday).
PIF steps up sports drive with SRJ Sports Investments launch
Saudi Arabia’s Public Investment Fund (PIF) has established a new sports investment company as part of plans to further grow its presence within global sport.
DAZN acquires DTM, GT Masters rights in eight markets
Multi-platform subscription broadcaster DAZN has acquired rights to the Deutsche Tourenwagen Masters, GT Masters and GT4 Germany touring cars series in eight markets
Saudi Arabia planning ‘multibillion-dollar’ sports investment group
Saudi Arabia is planning to launch a new investment company as an extension of its Public Investment Fund as the country seeks to further expand its presence within global sport
Nike strengthens Ronaldo links with Al-Nassr kit supply deal
Saudi Arabian football club Al-Nassr has signed up Nike as its new kit supplier
Spring Media seeking out broadcasters for Riyadh’s World Combat Games
The Spring Media agency has been appointed to distribute global broadcast rights to the 2023 World Combat Games, which are scheduled to take place in Riyadh, Saudi Arabia, from October 21 to 30
Dubai joins hosting plan for World Rugby’s WXV
World Rugby has announced that Dubai will be the destination for one of the three legs of its new women’s competition concept, WXV.
Mumtalakat takes on PIF’s McLaren stake
Bahrain Mumtalakat Holding Company (Mumtalakat), the sovereign wealth fund of Bahrain, has strengthened its interest in British automotive, motorsport and technology company McLaren Group by acquiring…
BeIN set to lose second UAE carriage deal as Du drops channels
Pay-television broadcaster beIN Sports is poised to lose more carriage in the United Arab Emirates (UAE) after telecoms operator Du informed its customers that the channels would be dropped from its television…