Middle East

Esports
Stadia

ESL FACEIT Group has agreed a wide-ranging five-year deal with Qiddiya City that will see it play a key role in the development of a gaming and esports district in Saudi Arabia.
Golf
Media

DAZN has continued in its attempts to carve out a niche in golf in a deal for exclusive rights to golf’s 2024 US Masters in the Middle East and North Africa.
Tennis
Events

The Women’s Tennis Association (WTA) has announced its season-ending WTA Finals will be staged in the Saudi capital Riyadh after it agreed a three-year deal with the Saudi Tennis Federation (STF).
Mixed Martial Arts
Events

UFC will make its Saudi Arabia debut in June, three months later than envisaged after local organisers pushed back on the promotion's original plans to launch with a weak card.
Esports
Sponsorship & Marketing

The Sony Group has announced a multi-year agreement to become a founding partner of the Saudi-backed Esports World Cup, which takes place this summer in the kingdom’s capital city, Riyadh.
Football
Events

Fifa has continued the expansion of its international tournaments with the announcement that Qatar is to host the next five editions of an annual 48-team men’s U17 World Cup, with Morocco set to stage t…
Football
Media

Broadcasters in Israel have been given five weeks to formulate their bids for media rights to Uefa club competitions in the country
Tennis
Sponsorship & Marketing

The Association of Tennis Professionals (ATP) has formed closer ties with Saudi Arabia’s Public Investment Fund (PIF) in a multi-faceted sponsorship agreement unveiled today (Wednesday) but has stopped s…
Table Tennis
Events

World Table Tennis (WTT), the commercial arm of the International Table Tennis Federation (ITTF), has secured a major boost for its fledgling WTT series, after Saudi Arabia struck a multi-year deal to…
Snooker
Events

One of the world's richest snooker events is to take place in Saudi Arabia for the next 10 years, further strengthening the Matchroom Group's ties to the Kingdom
Football
Sponsorship & Marketing

PepsiCo has sought to cement its presence in Saudi Arabian football by announcing a deal to become a ‘Gold Partner’ of the Saudi Pro League.
Football
Sponsorship & Marketing

Adidas has bolstered its dominant position in the Saudi Arabia football market by securing the kit supplier rights to Saudi Pro League club Al Nassr in a three-year deal from the 2024-25 season
Tennis
Events

Six of the world's top male tennis players are set to take part in an invitational tournament in Saudi Arabia in October, the same month as two of the ATP's leading Masters events are staged, potentially setting the stage for a battle between the ambitious Kingdom and one of the sport's key stakeholders.
Football
Sponsorship & Marketing

Dubai-based Credit Financier Invest (CFI) has continued its recent sponsorship drive in European football via a deal with Paris Saint-Germain (PSG)
Snooker
Events

Snooker is the latest sport to fall under the spell of Saudi Arabia, with an invitational event to debut in Riyadh in March featuring an innovative new concept
Football
Sponsorship & Marketing

AC Milan has built on its increased presence in the Middle East to sign up Dubai-based CFI Financial Group as a sponsor
Football
Stadia

Qiddiya Investment Company (QIC) has unveiled plans for Prince Mohammed bin Salman Stadium stating it will seek to “reinvent” the traditional stadium concept as part of Qiddiya, one of Saudi Arabia’s ‘giga-projects’ under its Vision 2030 masterplan.
Football
Sponsorship & Marketing

German sportswear and equipment provider Adidas has been unveiled as the new ball supplier of football’s Saudi Pro League in a deal that commences next month.