Middle East

World Table Tennis (WTT), the commercial arm of the International Table Tennis Federation (ITTF), has secured a major boost for its fledgling WTT series, after Saudi Arabia struck a multi-year deal to…

One of the world's richest snooker events is to take place in Saudi Arabia for the next 10 years, further strengthening the Matchroom Group's ties to the Kingdom

PepsiCo has sought to cement its presence in Saudi Arabian football by announcing a deal to become a ‘Gold Partner’ of the Saudi Pro League.

Adidas has bolstered its dominant position in the Saudi Arabia football market by securing the kit supplier rights to Saudi Pro League club Al Nassr in a three-year deal from the 2024-25 season

Six of the world's top male tennis players are set to take part in an invitational tournament in Saudi Arabia in October, the same month as two of the ATP's leading Masters events are staged, potentially setting the stage for a battle between the ambitious Kingdom and one of the sport's key stakeholders.

Dubai-based Credit Financier Invest (CFI) has continued its recent sponsorship drive in European football via a deal with Paris Saint-Germain (PSG)

Snooker is the latest sport to fall under the spell of Saudi Arabia, with an invitational event to debut in Riyadh in March featuring an innovative new concept

AC Milan has built on its increased presence in the Middle East to sign up Dubai-based CFI Financial Group as a sponsor

Qiddiya Investment Company (QIC) has unveiled plans for Prince Mohammed bin Salman Stadium stating it will seek to “reinvent” the traditional stadium concept as part of Qiddiya, one of Saudi Arabia’s ‘giga-projects’ under its Vision 2030 masterplan.

German sportswear and equipment provider Adidas has been unveiled as the new ball supplier of football’s Saudi Pro League in a deal that commences next month.

The Turkish Super Cup, due to be played in the Saudi Arabian capital of Riyadh, was cancelled at the 11th hour today (Friday) amid a row between competing clubs Galatasaray and Fenerbahce and Saudi authorities.

Jaime Byrom, the long-serving executive chairman of Match Hospitality, has set up a new sports hospitality agency backed by funding from Qatar’s Aspire Katara Hospitality.

Saudi state-owned energy and chemicals company Aramco has taken on sole title sponsor status of Aston Martin, as part of an extended partnership with the Formula 1 motor racing team.

Swiss virtual advertising technology and service provider uniqFEED and United Arab Emirates-based sports marketing agency Esporsa have struck a partnership deal to provide virtual advertising technology…

Saudi Arabia has bolstered its football events portfolio after it was awarded hosting rights to the final stage of the revamped AFC Champions League Elite (ACLE) competition in a deal that could run until the end of the 2028-29 season.

Esteve Calzada, one of football's top marketing executives, has quit his role as chief commercial officer at the City Football Group, the multi-club ownership group spearheaded by Manchester City, to join…

Doubts have been raised over whether or not a friendly match will go ahead in February in Riyadh between Cristiano Ronaldo's Saudi Arabian club Al-Nassr and Lionel Messi's Inter Miami

Lega Serie A is close to finalising its first international broadcast deals of the new cycle after rights were awarded in eight countries from the 2024-25 season onwards