Latin America

The Gazin Group has extended its back-of-shirt sponsorship with Brazilian football club São Paulo for another year.

Brazilian football club Flamengo has signed department store chain Havan to its portfolio of kit sponsors. The company will become Flamengo’s sleeve sponsor until December 2021.

The merger of Global Sports Rights Management, the international broadcast rights-holder to Brazil’s top two football leagues, with the Chile-based 1190 Sports agency was driven by a move to “unlock” spons…

Global OTT platform Fanatiz has launched in Mexico, where it will also offer subscribers the channels of Disney-owned pay-television broadcaster Fox Sports for an additional fee

The Mexican Football Federation, known domestically as Federaciòn Mexicana de Futbol (FMF), has unveiled its first marketing campaign developed exclusively for fans of the Mexico men's national team i…

The United Soccer League is expanding its global footprint by striking a broadcast agreement with ESPN International, which covers over 58 million linear homes and 46 million digital homes in 55 territories…

Campeonato Brasileiro Série A football club Flamengo has signed a shirt sponsorship deal with e-commerce and financial services firm Mercado Livre.

Formula 1 is set to replace its traditional qualifying session with a sprint race at three grands prix this season, in an effort to refresh the race weekend and provide more meaningful action

Brazilian commercial broadcaster SBT has followed up its recent deal for Uefa Champions League rights by reaching an agreement for rights to the Europa League

Formula E, the electric car racing championship, has agreed a multi-year deal with pay-television broadcaster Star India for rights to the series across the Indian subcontinent

Media group Disney and social media giant Facebook have agreed to share their broadcast rights in Brazil for the Copa Libertadores. The agreement applies until the end of the 2021 tournament

The South American Football Confederation (Conmebol) has opted to retain FC Diez Media as the agency to market commercial rights to its club competitions from 2023 to 2026

Media group Globo has secured free-to-air, pay-television and pay-per-view rights to the home matches of Brazilian top-tier club Cuiabá.

The Brazilian Olympic Committee (COB) has signed up department store Riachuelo as a sponsor

Global Sports Rights Management, the international broadcast rights-holder to Brazil’s top two football leagues, has announced a merger with 1190 Sports, the Chile-based sports marketing agency.

SBT, the Brazilian commercial broadcaster that recently acquired rights to the Uefa Champions League, is said to have made a bid for rights to the 2021 Copa América and is looking to finalise an agreement.

Brazilian top-tier football club Gremio has launched a streaming service which will include sports and entertainment content