Latin America

Latest Features

F1迈凯伦车队与巴西石油经协商后同意解除技术合作及赞助关系。

The death of former Conmebol president Nicolás Leoz has brought South American football one step closer to closing the book on an era of corruption. As global agencies and investment funds are taking advantage of the power vacuum, Callum McCarthy examines the current landscape and asks if and when that book can be closed for good.

Eli Velazquez EVP for Sports at NBCUniversal Telemundo discusses how rights holders need to be creative with content development around their IP.

The Campeonato Brasileiro Série A will be the only major football league in the world without international, local-language distribution in 2019. Callum McCarthy looks at why Brazilian club football lags behind its European counterparts.

Mexico City’s established sports strategy is in a period of transition following political upheaval. Bradley Rial investigates.

New Zealand Rugby is considering abandoning Super Rugby and replacing it with a trans-Tasman tournament, local media has reported

Brazilian football club Ceará has signed up gambling firm EstadiumBet as its new front-of-shirt sponsor.

Sanzaar, the body which oversees Super Rugby and The Rugby Championship competitions between the South African, Australian, New Zealand and Argentinian rugby unions, is positive that the 2020 Rugby Championship…

Brazilian commercial broadcaster Globo was ordered to honour its contract with the Carioca State Championship by the Rio de Janeiro district court following an injunction being filed by the rights-holder

Features

Brazilian state building society spending was as much as 20 per cent of the 2018 shirt sponsorship market in Brazil

Paysandu Sport Club end agreement with Puma to enter white-label deal with garment maker Share of shirt sales increases from 10% to between 25 and 30%

Lima 2019 president Carlos Neuhaus looks forward to hosting the Pan American and Parapan American Games next year, and the impact they can have on Peru and its people.

Lima hopes to put itself on the world stage with the hosting of this year's IOC Session and the 2019 Pan American Games, but do the dual award of the 2024 and 2028 Games and construction delays threaten to take the gloss off its moment in the sun? 

A free report, commissioned from SportBusiness by the Budapest 2024 Olympic Games bid, surveying attitudes to, and media consumption habits around, the Olympic Games.

Kevin Roberts speaks to Mexican football specialist Javier E. Altamirano to assess the health of league football in the region.

The Argentinian football leagues have undergone numerous format changes in recent years but the country still struggles to generate commercial revenues abroad. Kevin Roberts speaks to Martin Mazur to assess the health of the game in the region.

Despite having produced a record five-time world champion national team, league football in Brazil is still failing to fulfil its commercial potential. Kevin Roberts speaks to expert Jamil Chade to assess the health of football in Brazil.

Prior to Channel 4’s coverage of the London 2012 Paralympic Games, broadcasters had treated the Paralympics like an add-on rather than the main event. Kevin Roberts speaks to Stephen Lyle, the channel’s commissioning editor for sport.

Chile is renowned as one of the most stable and economically sophisticated countries in Latin America, but does such a reputation translate to the country's sports industry? SportBusiness International reports.

CHILE HAS A RELATIVELY small population in comparison with some of its Latin American neighbours, but about 78 per cent of them – or 14 million – are online, according to IWS.

Football is still the number one sport in Chile but there is now an increasing appetite for alternative forms of entertainment, particularly in the fitness industry and adventure sports. These emerging activities are causing an evolution in how brands engage with people in Chile.

 

A two-year window of opportunity presented by hosting sport’s two biggest events in quick succession has turned into a damage limitation exercise for Brazil. SportBusiness International assesses the political and economic turmoil that has accompanied the build-up to this month’s Rio Olympics.

While Rio’s preparations have been dogged by controversy, new research shows that it has bucked a recent trend among Olympic host cities by keeping costs down and under control. Kevin Roberts reports

Brazil is in the midst of its worst recession in a generation. At the beginning of the year industry professionals predicted that its economy would shrink 2.95 per cent in 2016.

THE CHANGING NATURE of the sports media industry in Brazil is perhaps best exemplified by the recent developments surrounding the Campeonato Brasileiro Série A, the top tier of football in the country.

The turmoil of 2016 was difficult to envisage when Rio upset the odds to land hosting rights to this summer’s Olympic Games.

Coca-cola's director of global sport, Peter Franklin, talks about the brand’s use of highly connected influencers to create relationships.