Latin America
AFA threatens ESPN with legal action for streaming-only coverage of Supercopa
The Argentine Football Association (AFA) is weighing legal action against domestic broadcast partner ESPN for what it claims is a contractual breach relating to coverage of yesterday's (Thursday's) Supercopa.
Itaú signs Miami Open extension to 2028, Haier renews with ATP
Brazilian bank Itaú Unibanco has agreed a four-year extension to its presenting sponsorship deal with tennis’ Miami Open.
Palmeiras outlier in Brax-dominated pitchside ads market with Sport Hub renewal
Brazilian football giants Palmeiras has signed off a new lucrative deal with Sports Hub, for the Brazilian technology solutions company to continue selling its perimeter LED board and on-pitch advertising assets to 2029.
Corinthians weighs three bids for media rights as Brax joins race
Campeonato Brasileiro Série A club Corinthians now has three offers on the table for its broadcast rights, after the Brax Sports Assets agency made a proposal worth a basic R$240m (€44.2m/$48.2m) per year.
ESPN to show ‘home’ T20 World Cup in ICC renewal to 2031
The International Cricket Council's top events are to continue to be shown across the Caribbean and Latin America by Disney-owned sports broadcaster ESPN for the next eight years
Globo pins down PFL rights in multi-year renewal
Globo, the Brazilian media giant, is to remain as the exclusive broadcast partner in the country of the Professional Fighters League (PFL), after signing a new multi-year rights deal.
McDonald’s joins F1’s regional sponsorship portfolio with focus on LatAm
McDonald's, the US fast food giant, has become a sponsor of Formula 1 motor racing for the first time, signing a regional deal covering Latin America.
Club América secures Latin American first with stock market listing
Mexican Liga MX champion Club América has become the first football club from Latin America to secure a stock market listing after it launched on Mexico's stock exchange yesterday (Tuesday).
Molten replaces Nike as Concacaf ball supplier in seven-year deal
Concacaf has agreed a seven-year confederation-wide ball supply sponsorship deal with Japan-based sports equipment brand Molten
Flamengo pitchside advertising deal expands Brax’s footprint
Campeonato Brasileiro Série A club Flamengo is set to approve a R$66m (€12.3m/$13.3m)-per-year offer from the Brax Sports Asset marketing agency for the right to sell the club’s perimeter LED board and on-pitch advertising assets.
Super Bowl ratings jump in NFL’s core international markets
Record UK viewing figures on Sky Sports for Super Bowl LVIII were among strong performing ratings across a variety of the National Football League’s target international markets.
Aramco agrees expansive Concacaf deal
Saudi-owned oil entity Aramco has announced an expansive sponsorship deal with Concacaf, the governing body for football in North and Central America and the Caribbean.
PFL lands expanded Latin American deal with Torneos, DirecTV
The Professional Fighters League (PFL) has announced a multi-year expanded deal with Torneos for live and on-demand PFL and Bellator Champions Series events in Latin America
Libra accepts five-year Globo rights proposal, LFU talks continue
Libra has stolen a march on Liga Forte União (LFU) by signing a letter of intent with media giant Globo over a five-year domestic rights deal, albeit talks between the two rival collectives in Brazilian …
Betano continues South America expansion with Conmebol agreement
Sports betting firm Betano has bolstered its sponsorship portfolio in South America after today announcing a new four-year deal with the South American Football Confederation (Conmebol).
NFL’s Brazil debut to mark first regular-season opener for international series
The National Football League is to open the regular season with an international game for the first time later this year, when it makes its debut appearance in Brazil
Mercado Livre acquires Pacaembu Stadium naming rights
E-commerce platform Mercado Livre has acquired the naming rights to the Pacaembu Stadium in São Paulo in a deal stretching over 30 years.
Wanda Sports renews AFA sponsorship role in China
Wanda Sports Group has renewed an exclusive commercial agreement with the Argentinian Football Association (AFA) to broker sponsorship agreements in China until the end of 2024