Latin America

The Argentine Football Association (AFA) is weighing legal action against domestic broadcast partner ESPN for what it claims is a contractual breach relating to coverage of yesterday's (Thursday's) Supercopa.

Brazilian bank Itaú Unibanco has agreed a four-year extension to its presenting sponsorship deal with tennis’ Miami Open.

Brazilian football giants Palmeiras has signed off a new lucrative deal with Sports Hub, for the Brazilian technology solutions company to continue selling its perimeter LED board and on-pitch advertising assets to 2029.

Campeonato Brasileiro Série A club Corinthians now has three offers on the table for its broadcast rights, after the Brax Sports Assets agency made a proposal worth a basic R$240m (€44.2m/$48.2m) per year.

The International Cricket Council's top events are to continue to be shown across the Caribbean and Latin America by Disney-owned sports broadcaster ESPN for the next eight years

Globo, the Brazilian media giant, is to remain as the exclusive broadcast partner in the country of the Professional Fighters League (PFL), after signing a new multi-year rights deal.

McDonald's, the US fast food giant, has become a sponsor of Formula 1 motor racing for the first time, signing a regional deal covering Latin America.

Mexican Liga MX champion Club América has become the first football club from Latin America to secure a stock market listing after it launched on Mexico's stock exchange yesterday (Tuesday).

Concacaf has agreed a seven-year confederation-wide ball supply sponsorship deal with Japan-based sports equipment brand Molten

Campeonato Brasileiro Série A club Flamengo is set to approve a R$66m (€12.3m/$13.3m)-per-year offer from the Brax Sports Asset marketing agency for the right to sell the club’s perimeter LED board and on-pitch advertising assets.

Record UK viewing figures on Sky Sports for Super Bowl LVIII were among strong performing ratings across a variety of the National Football League’s target international markets.

Saudi-owned oil entity Aramco has announced an expansive sponsorship deal with Concacaf, the governing body for football in North and Central America and the Caribbean.

The Professional Fighters League (PFL) has announced a multi-year expanded deal with Torneos for live and on-demand PFL and Bellator Champions Series events in Latin America

Libra has stolen a march on Liga Forte União (LFU) by signing a letter of intent with media giant Globo over a five-year domestic rights deal, albeit talks between the two rival collectives in Brazilian …

Sports betting firm Betano has bolstered its sponsorship portfolio in South America after today announcing a new four-year deal with the South American Football Confederation (Conmebol).

The National Football League is to open the regular season with an international game for the first time later this year, when it makes its debut appearance in Brazil

E-commerce platform Mercado Livre has acquired the naming rights to the Pacaembu Stadium in São Paulo in a deal stretching over 30 years.

Wanda Sports Group has renewed an exclusive commercial agreement with the Argentinian Football Association (AFA) to broker sponsorship agreements in China until the end of 2024