Italy
Club owner’s family business Saputo fills Bologna’s main sponsor position
Italian Serie A club Bologna has named Canadian dairy company Saputo – the family business of the club’s president and majority owner Joey Saputo – as its main shirt sponsor.
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DAZN, TIM hit with fines as AGCM closes Serie A rights investigation
Italy’s antitrust regulator, the Autorità Garante della Concorrenza e del Mercato (AGCM), has issued fines totalling more than €8m ($8.95m)
Italy’s sports media industry set for boost from anti-piracy law
Stakeholders in the Italian sports media business have welcomed the approval of a new law against online content piracy
Inter installs Paramount+ as main shirt sponsor
Inter Milan has announced video-on-demand subscription service Paramount+ as its main shirt sponsor just in time for the club’s new kit launch.
MSC steps up as main sponsor of Napoli, eBay signs sleeve deal
MSC Cruises has expanded its sponsorship deal with Napoli to take on premier front-of-shirt branding rights, while e-commerce platform eBay has been unveiled as the new sleeve sponsor of the reigning Serie…
Serie A eyes North American growth via Roc Nation Sports partnership
Lega Serie A and talent agency Roc Nation Sports International (RSNI) have announced a strategic partnership to enhance the Italian league's reach into North America
Inter extends with Nike, as main shirt sponsor talks continue
Serie A club Internazionale has extended its long-term technical supplier agreement with Nike, but has yet to agree a main shirt sponsorship for the upcoming season
Torino sleeve deal marks JD’s first Italian football move
Lega Serie A's Torino has become the latest football club to sign up sports fashion retailer JD as its sleeve sponsor with the brand’s logo set to be featured on first-team kits from the start of the 2…
Serie A sleeve sponsors face new rules to tone down branding
Serie A clubs have been told by the Italian league to tone down the logos of their sleeve sponsors over the next few seasons
Sky Italia retains Uefa European Championship, NBA and Six Nations
Pay-television broadcaster Sky Italia has announced rights renewals for a slew of sports properties, including the Uefa European Championship, the NBA, rugby union’s Six Nations and sailing’s America’s Cup.
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Paramount+ to take on Lenovo’s back-of-shirt rights at Inter
Video-on-demand subscription service Paramount+ has stepped up its relationship with Inter Milan by becoming the back-of-shirt sponsor of the Italian Serie A football club
IOC appoints Kloster as head of Milan-Cortina 2026 CoCom
The International Olympic Committee (IOC) has appointed Kristin Kloster to replace Sari Essayah as chair of the Coordination Commission for the Milano Cortina Winter Olympic Games in 2026
Mediaset to broadcast America’s Cup in Italy
Italian commercial broadcaster Mediaset has acquired free-to-air rights to the 37th America’s Cup.
No deal: Serie A to continue with private talks over domestic rights
Lega Serie A has extended private negotiations with three broadcasters interested in its domestic rights from 2024-25 onwards, after refusing to accept the offers on the table
Adidas makes AS Roma return official
Adidas has confirmed its return as kit supplier of Italian Serie A club AS Roma, having overcome the previous incumbent’s demand for ‘first right of refusal’ in an arbitration court in February.
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New Era launches exclusive AC Milan collection
Global headwear company New Era has announced a supplier agreement with Italian Serie A club AC Milan
DAZN Italia integrates ticket sales into app through Vivaticket
The Italian arm of sports subscription and media company DAZN has signed an agreement with Italian ticketing company Vivaticket, through which customers will be able to buy tickets for football matches…
DAZN Italy CEO: Piracy steals €800,000 per day from sports industry
Sports subscription service and media company DAZN has called on the Italian parliament to speed up the introduction of a new bill targeting piracy, following the release of a report outlining that illegal…