Italy
MFE’s H1 revenues remain stable, operating profit rises to €120.9m
MFE-MediaForEurope, the parent company of commercial broadcaster Mediaset, has posted consolidated net revenues of €1.37bn and operating profit of €120.9m for the first six months of 2023.
AS Roma agrees Asia-facing betting deal with 678.com
AS Roma has agreed a sponsorship deal with betting platform 678.com that will see the brand promoted on virtual pitch-side advertising boards in the Asia region
Italian regulator approves 30-minute blocking of illegal streams
Autorità per le Garanzie nelle Comunicazioni (AGCOM), the regulator and competition authority for the communications industry in Italy, has given the green light to block pirated websites within 30 minutes, …
Ebay tightens grip on Italian football with Women’s Serie A title sponsorship
US e-commerce platform eBay continues to build its presence in Italian football after being unveiled as the new title sponsor to the Serie A Femminile
Serie A rights sales on ice as bids still fall short
Bids for domestic media rights to Serie A from 2024-25 have been improved but remain below the €1bn ($1.1bn) per season sought by the Italian league, chief executive Luigi De Siervo has revealed.
DP World eyes global market as Ryder Cup Worldwide Partner
European Tour title sponsor DP World is strengthening its association with golf on the global stage by becoming a Ryder Cup Worldwide Partner – the top sponsorship tier for the event.
FIGC announces profit despite missing out on 2022 World Cup
The Italian Football Federation (FIGC) recorded a €2.5m profit for its 2022 financial year despite a drop in total revenue after the men’s national side failed to qualify for the Fifa World Cup in Qatar.
MSC Cruises fills final AC Milan shirt position, women’s team renews with Banco BPM
AC Milan has filled the final position on its men’s first team shirt for next season after announcing a sleeve sponsorship deal with MSC Cruises.
Computer Gross adds Empoli stadium naming rights to shirt deal
Italian Serie A club Empoli has signed a three-year extension to its main shirt sponsorship agreement with computer products company Computer Gross – and expanded the deal to include the club’s stadium nam…
Private talks ensue after Coppa Italia rights bids fall short
Lega Serie A has opted to engage in private negotiations with two broadcasters over the sale of domestic Coppa Italia and Supercoppa Italiana rights between 2024-25 and 2026-27
FIGC invites rights bids for women’s club competitions
The Italian Football Federation (FIGC) is inviting bids from broadcasters interested in acquiring rights for the Women’s Serie A, Coppa Italia and Supercoppa competitions for the 2023-24 season.
Club owner’s family business Saputo fills Bologna’s main sponsor position
Italian Serie A club Bologna has named Canadian dairy company Saputo – the family business of the club’s president and majority owner Joey Saputo – as its main shirt sponsor.
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DAZN, TIM hit with fines as AGCM closes Serie A rights investigation
Italy’s antitrust regulator, the Autorità Garante della Concorrenza e del Mercato (AGCM), has issued fines totalling more than €8m ($8.95m)
Italy’s sports media industry set for boost from anti-piracy law
Stakeholders in the Italian sports media business have welcomed the approval of a new law against online content piracy
Inter installs Paramount+ as main shirt sponsor
Inter Milan has announced video-on-demand subscription service Paramount+ as its main shirt sponsor just in time for the club’s new kit launch.
MSC steps up as main sponsor of Napoli, eBay signs sleeve deal
MSC Cruises has expanded its sponsorship deal with Napoli to take on premier front-of-shirt branding rights, while e-commerce platform eBay has been unveiled as the new sleeve sponsor of the reigning Serie…
Serie A eyes North American growth via Roc Nation Sports partnership
Lega Serie A and talent agency Roc Nation Sports International (RSNI) have announced a strategic partnership to enhance the Italian league's reach into North America
Inter extends with Nike, as main shirt sponsor talks continue
Serie A club Internazionale has extended its long-term technical supplier agreement with Nike, but has yet to agree a main shirt sponsorship for the upcoming season