Ireland
PGA Tour, bet365 strike deal as Koepka prepares to join LIV Golf
The PGA Tour and bet365 have announced a three-year content and marketing agreement through 2024, which designates the online gaming company as an official betting operator of the organization.
Breeders’ Cup deals renewed with UK broadcasters
UK commercial broadcaster ITV and pay-television broadcasters Sky Sports Racing and Racing TV have renewed rights agreements for the Breeders’ Cup World Championships.
RTÉ and Virgin Media land Uefa national team packages
Irish public-service broadcaster RTÉ and pay-television operator Virgin Media have acquired rights to national team competitions organised by European football’s governing body, Uefa.
EPCR moves 2023 club finals from Tottenham Hotspur Stadium to Aviva Stadium
The finals of the 2022-23 Champions Cup and Challenge Cup rugby union tournaments will now be held at Aviva Stadium in Dublin, and not Tottenham Hotspur Stadium as initially planned
Warner Bros. Discovery has JV purchase option as BT Sport deal finalised
Telecoms company BT has agreed terms with media group Warner Bros
NFL renews 888sport UK and Ireland sponsorship
The National Football League has renewed its regional sponsorship contract with gambling platform 888sport
Pitch adds women’s matches to expanded Cricket Ireland rights deal
Sports marketing agency Pitch International has signed a new five-year broadcast deal with the Cricket Ireland national governing body
NFL secures La-Z-Boy sponsorship in the UK and Ireland
The National Football League (NFL) has signed a regional sponsorship contract with sofa brand La-Z-Boy that covers the UK and Ireland
Sky Sports retains exclusive Masters rights in UK
UK pay-television broadcaster Sky Sports has renewed its agreement with Augusta National Golf Club for exclusive rights to The Masters
Shane Lowry agrees Wayflyer deal ahead of 2022 Masters
Irish golfer Shane Lowry has signed as a global brand ambassador for Irish technology company Wayflyer
QSI-backed Premier Padel lands multi-territory Sky deal
The new global padel tour backed by Qatar Sports Investments (QSI), the International Padel Federation (FIP) and the Professional Players Association has announced a broadcast deal with Sky covering multiple…
Russia and Turkey enter the fray as Uefa confirms bids for Euro 2028, 2032
Uefa has announced it has received declarations of interest to host the 2028 and 2032 editions of the European Championship from four potential bidders, with Russia and Turkey making late entries to challenge…
UK and Ireland ‘close in’ on Uefa Euro 2028 hosting rights
The UK and Ireland are set to land co-hosting rights to Uefa Euro 2028 with no rival proposal expected to come forward ahead of tomorrow’s (Wednesday’s) bid deadline, according to reports.
Sky ties down Sanzaar rights to 2025
Pay-television broadcaster Sky Sports has agreed a fresh rights deal in the UK and Ireland with Sanzaar, the joint-venture enterprise representing the international rugby unions of Argentina, Australia,…
Permanent TSB titles Irish Olympic and Para teams; Salesforce sponsors ParalympicsGB
Irish banking group Permanent TSB has signed as the title sponsor for both the Irish Olympic and Irish Paralympic teams at the Paris 2024 Olympic Games.
Two Circles appointed to study feasibility of British & Irish Lions women’s team
The British and Irish Lions has appointed London-based sports marketing agency Two Circles to study whether a women’s Lions team is feasible.
Horizon gives name to Irish Open in ‘strategic alliance’ led deal
Biotechnology company Horizon Therapeutic has become title sponsor of the Irish Open golf tournament in a six-year deal engineered through the ‘strategic alliance’ between the DP World Tour and PGA Tou…
Channel 4 secures Professional Fighters League rights
Free-to-air broadcaster Channel 4 has secured exclusive rights to mixed martial arts championship, the Professional Fighters League, in the United Kingdom and Ireland in a season-long deal announced today…