Europe

Dutch football’s Eredivisie is edging closer to signing off a renewal with incumbent domestic broadcast rights-holder ESPN but in a deal spanning five seasons and not 10 as initially envisaged.

Manchester City has today (Thursday) announced that UK baby products brand Joie will become the naming-rights sponsor of the club's Academy Stadium

Volkswagen will not sponsor next year’s Euro 2024, hosted in its home market of Germany, after deciding not to extend a deal covering Uefa’s men’s national team football competitions for ‘cost discipline’ reasons, SportBusiness can exclusively reveal.

A new global table tennis event featuring some of the sport's leading male and female players, and based loosely on golf's Ryder Cup, is to debut later this year

Viaplay Group continues to dispose of more equity after Norwegian media group Schibsted secured a 10.1-per-cent shareholding in the financially troubled broadcaster. Viaplay has already sold a 6

777 Partners, the Miami-based investment fund reportedly in talks to buy Premier League club Everton, has launched a supporters’ bond to raise money for a new training centre at Italian club Genoa.

Switzerland’s second-tier ice hockey competition, the Swiss League, will be shown by pay-television broadcaster Sky and media group CH Media during the upcoming 2023-24 season.

Saracens Rugby Club has appointed Pitch International as its exclusive sponsorship sales agency

Infront has struck an extensive five-year deal to commercialise the Tour of the Alps, the elite men's road cycling event on the second-tier UCI ProSeries

Spanish LaLiga club FC Barcelona could be forced to postpone the planned US listing of its Barça Media business after German fund Libero Football failed to meet an August deadline for a proposed €40m ($…

Details of the domestic invitation to tender for French football’s top two divisions were unveiled today (Tuesday) with league authorities hoping new five-year contract lengths and match scheduling can a…

SweetSpot, which organises and promotes cycling’s Tour of Britain, has turned to Orsen, the Switzerland-based sports marketing agency, to commercialise its events after failing to land a title sponsor.

Switzerland-based UniqFEED has been selected to deliver its virtual advertising solution for this weekend’s Davis Cup tennis tie between Greece and Slovakia at the Panathenaic Stadium in Athens.

RTVE has moved quickly to tie up more women’s football rights after registering record audiences during Spain’s triumphant World Cup campaign.

German beer company Bitburger has signed as an ‘Official National Partner’ of Euro 2024 – making the Bitburg-based brand the exclusive beer in all stadiums at the tournament. T

Viaplay’s share price dropped a further 27.5 per cent last week, its biggest decline since early June when chief executive Anders Jensen resigned amid a worsening financial situation at the subscription streaming and linear broadcaster.

Commercial Sports Media (CSM) is looking to leverage the fast growth of sports technology companies across the Nordic region with the creation of an investment arm to service the sector

Germany’s triumph in the final of the Fiba Basketball World Cup was watched by an average audience of 4.6