Europe
ESPN edges closer to Eredivisie deal as rival bid consortium calls foul
Dutch football’s Eredivisie is edging closer to signing off a renewal with incumbent domestic broadcast rights-holder ESPN but in a deal spanning five seasons and not 10 as initially envisaged.
Manchester City diversifies further with Joie academy stadium deal
Manchester City has today (Thursday) announced that UK baby products brand Joie will become the naming-rights sponsor of the club's Academy Stadium
EXCLUSIVE: Volkswagen will not sponsor Euro 2024 in Germany, citing need for ‘cost discipline’
Volkswagen will not sponsor next year’s Euro 2024, hosted in its home market of Germany, after deciding not to extend a deal covering Uefa’s men’s national team football competitions for ‘cost discipline’ reasons, SportBusiness can exclusively reveal.
Spring Media to distribute rights to table tennis’ new ‘Ryder Cup’
A new global table tennis event featuring some of the sport's leading male and female players, and based loosely on golf's Ryder Cup, is to debut later this year
Viaplay sells off more equity in deal with Norwegian media group
Viaplay Group continues to dispose of more equity after Norwegian media group Schibsted secured a 10.1-per-cent shareholding in the financially troubled broadcaster.
Viaplay has already sold a 6
Everton suitor 777 seeks supporters’ cash for Genoa training centre
777 Partners, the Miami-based investment fund reportedly in talks to buy Premier League club Everton, has launched a supporters’ bond to raise money for a new training centre at Italian club Genoa.
Ice hockey’s Swiss League to be shown by Sky, CH Media
Switzerland’s second-tier ice hockey competition, the Swiss League, will be shown by pay-television broadcaster Sky and media group CH Media during the upcoming 2023-24 season.
Saracens appoints Pitch International as exclusive sponsorship sales agency
Saracens Rugby Club has appointed Pitch International as its exclusive sponsorship sales agency
Infront bolsters cycling portfolio with broad Tour of the Alps remit
Infront has struck an extensive five-year deal to commercialise the Tour of the Alps, the elite men's road cycling event on the second-tier UCI ProSeries
US listing of Barça Media at risk after further delayed payments
Spanish LaLiga club FC Barcelona could be forced to postpone the planned US listing of its Barça Media business after German fund Libero Football failed to meet an August deadline for a proposed €40m ($…
LFP outlines five-year rights offering with bullish reserve prices
Details of the domestic invitation to tender for French football’s top two divisions were unveiled today (Tuesday) with league authorities hoping new five-year contract lengths and match scheduling can a…
Sweetspot tasks Orsen with revitalising struggling Tour of Britain
SweetSpot, which organises and promotes cycling’s Tour of Britain, has turned to Orsen, the Switzerland-based sports marketing agency, to commercialise its events after failing to land a title sponsor.
UniqFEED takes virtual advertising to Greece for Davis Cup, Supponor renews with Sportfive
Switzerland-based UniqFEED has been selected to deliver its virtual advertising solution for this weekend’s Davis Cup tennis tie between Greece and Slovakia at the Panathenaic Stadium in Athens.
More women’s football rights for RTVE following bumper national team ratings
RTVE has moved quickly to tie up more women’s football rights after registering record audiences during Spain’s triumphant World Cup campaign.
Bitburger returns to national stage with Euro 2024
German beer company Bitburger has signed as an ‘Official National Partner’ of Euro 2024 – making the Bitburg-based brand the exclusive beer in all stadiums at the tournament.
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Viaplay share price continues to plummet despite corrective measures
Viaplay’s share price dropped a further 27.5 per cent last week, its biggest decline since early June when chief executive Anders Jensen resigned amid a worsening financial situation at the subscription streaming and linear broadcaster.
Commercial Sports Media launches sports tech investment arm
Commercial Sports Media (CSM) is looking to leverage the fast growth of sports technology companies across the Nordic region with the creation of an investment arm to service the sector
ZDF nets strong audience for German Fiba World Cup triumph after late sublicensing
Germany’s triumph in the final of the Fiba Basketball World Cup was watched by an average audience of 4.6