Rugby World Cup

Rugby Union
Sponsorship & Marketing

England's Rugby Football Union (RFU) has announced British sports apparel brand Umbro as its new kit supplier
Rugby Union
Sponsorship & Marketing

Organisers of the 2023 Rugby World Cup remain confident about the sponsorship prospects for the tournament, despite the impact of the Covid-19 outbreak
Rugby Union
Events

Australia has emerged as the front-runner to host the 2027 Rugby World Cup after it emerged that Argentina is set to end its bid to stage the event
Australian Rules Football
Sponsorship & Marketing

Matthew Glendinning looks at the recent commercial fortunes of the AFL and Rugby Australia, and how sponsorship revenues and the Covid-19 pandemic have affected the properties.
Rugby Union
Events

World Rugby chief executive Brett Gosper has said it may still be possible to schedule international rugby matches this November although it appears increasingly likely that Northern Hemisphere countries’ s…
Rugby Union
Sponsorship & Marketing

World Rugby has signed up event services company GL Events group as the first tournament sponsor of the 2023 Rugby World Cup
Rugby Union
Sponsorship & Marketing

Australia airline Qantas is set to renew its shirt sponsorship deal with Rugby Australia at a discounted price of about A$3m (€1.8m/$2m) per year for the next two seasons. 
Sponsorship & Marketing

The South African Rugby Union has extended the sponsorship contract of domestic airline FlySafair
Rugby Union
Marketing

The French Rugby Federation (FFR) has struck a four-year deal with IMG for the agency to become its exclusive global licensing representative
Rugby Union
Media

French commercial broadcaster M6 has said it will bid for broadcast rights in the host nation for the 2023 Rugby World Cup
Events

The women's Rugby World Cup 2021 in New Zealand has been scheduled for September 18 to October 16. The competition will be the ninth RWC for women and the first to be held in the southern hemisphere
Rugby Union
Sponsorship & Marketing

French car manufacturer Renault has co-signed of a letter of intent with the French Rugby Federation (FFR) to return as a major sponsor of French rugby
Rugby Union
Media

Pay-television broadcaster Sky New Zealand has completed its purchase of OTT entertainment platform Lightbox from telco Spark. Sky plans to merge Lightbox with its own OTT service Neon
Rugby Union
Events

Groupe Couleur has been appointed as exclusive global rights holder for the official travel programme of the 2023 Rugby World Cup, part of what local organisers in France claim will be an “innovative a…
Rugby Union
Events

The Russian Rugby Federation (RRF) has said it plans to submit a bid for the 2027 Rugby World Cup, irrespective of sanctions set to be placed on the country with regards the hosting of major sporting events
Rugby Union
Industry Moves

World Rugby has appointed Michel Poussau as the General Manager for the 2023 Rugby World Cup in France
Rugby Union
Media

Rugby World Cup 2019 video content on official social media platforms attracted 2.1bn views, nearly six times the figure achieved by the 2015 tournament, World Rugby says
Business

Global marketing services group Dentsu, the parent of Dentsu Aegis Network, reported a decline in organic growth of 1