Premiership Rugby

Latest Features

Umbro's head of sports sponsorship in the UK, Sam Lucas tells SportBusiness how Umbro will leverage its kit supply agreements with the RFU and Bristol Bears to help achieve its aim of becoming the "number one brand" in rugby.

James Thompson, senior account manager at Cake, looks at creative ways rugby union's sponsors can activate and leverage their partnerships as the sport prepares to return behind closed doors.

A deep-dive into how rugby union’s Newcastle Falcons used a new CRM and corresponding data-driven approach to marketing communications as a means of reinvigorating its attendances.

Premiership Rugby has appointed the Turnstile valuation agency to work alongside the league’s commercial team to value its sponsorship offerings as part of a broader review of its commercial programme.

Premiership Rugby has extended its long-term association with automotive manufacturer Land Rover

BT Sport has finalised its retention of domestic broadcast rights to Premiership Rugby in an agreement that will extend the UK pay-television broadcaster’s coverage to 2024.

UK pay-television broadcaster BT Sport is to broadcast all Premiership Rugby matches played behind closed doors this season and will offer free access to club season ticket holders until at least the end…