Premiership Rugby
Features
“It’s crucial we re-establish ourselves as a multi-sport brand” | Sam Lucas, head of sports sponsorship, Umbro UK
Umbro's head of sports sponsorship in the UK, Sam Lucas tells SportBusiness how Umbro will leverage its kit supply agreements with the RFU and Bristol Bears to help achieve its aim of becoming the "number one brand" in rugby.
James Thompson | How can brands activate with no rugby fans in the stands?
James Thompson, senior account manager at Cake, looks at creative ways rugby union's sponsors can activate and leverage their partnerships as the sport prepares to return behind closed doors.
Newcastle Falcons follow analytical approach to revive flagging attendances
A deep-dive into how rugby union’s Newcastle Falcons used a new CRM and corresponding data-driven approach to marketing communications as a means of reinvigorating its attendances.
Premiership Rugby appoints Turnstile to value sponsorship assets
Premiership Rugby has appointed the Turnstile valuation agency to work alongside the league’s commercial team to value its sponsorship offerings as part of a broader review of its commercial programme.
Premiership Rugby extends with Land Rover in CSM-supported deal
Premiership Rugby has extended its long-term association with automotive manufacturer Land Rover
BT Sport and Premiership Rugby finalise TV rights renewal
BT Sport has finalised its retention of domestic broadcast rights to Premiership Rugby in an agreement that will extend the UK pay-television broadcaster’s coverage to 2024.
Free season ticket holder access as BT Sport to air all Premiership Rugby matches
UK pay-television broadcaster BT Sport is to broadcast all Premiership Rugby matches played behind closed doors this season and will offer free access to club season ticket holders until at least the end…