Premiership Rugby

Rugby Union
Sponsorship & Marketing

Premiership Rugby has extended its long-term association with automotive manufacturer Land Rover
Rugby Union
Media

BT Sport has finalised its retention of domestic broadcast rights to Premiership Rugby in an agreement that will extend the UK pay-television broadcaster’s coverage to 2024.
Rugby Union
Events

Backers of a new world championship for leading club rugby union teams are increasingly optimistic the first edition can be launched in 2022, according to UK newspaper The Telegraph
Rugby Union
Media

UK pay-television broadcaster BT Sport is to broadcast all Premiership Rugby matches played behind closed doors this season and will offer free access to club season ticket holders until at least the end…
Rugby Union
Sponsorship & Marketing

Premiership Rugby, the organisers of rugby union's flagship domestic league in England, has extended its ball supply contract with sports equipment specialist Gilbert
Rugby Union
Sponsorship & Marketing

Leicester Tigers have extended and expanded their association with wealth management company Mattioli Woods, with the brand taking the stadium naming rights
Football
Technology

UK mobile network operator EE has today announced the launch of Match Day Experience, a new augmented reality (AR) platform that will offer viewers a virtual in-stadium experience through the BT Sport…
Rugby Union
Media

This Saturday’s Premiership Rugby final will be shown domestically only on pay-television broadcaster BT Sport after talks broke down between the rights-holder and UK public-service broadcaster the BBC.
Rugby Union
Sponsorship & Marketing

Umbro's head of sports sponsorship in the UK, Sam Lucas tells SportBusiness how Umbro will leverage its kit supply agreements with the RFU and Bristol Bears to help achieve its aim of becoming the "number one brand" in rugby.
Rugby Union
Finance & Law

England’s Rugby Football Union has warned of “severe consequences for the sport” if venues remain closed to fans throughout the winter. T
Rugby Union
Sponsorship & Marketing

Premiership Rugby club Saracens has signed a sponsorship deal with Rentokil Initial to manage the club’s Covid-19-related hygiene procedures ahead of the 2019-20 season restart.
Rugby Union
Media

BT Sport has struck a deal with Premiership Rugby that will see it air every game that is played behind closed doors for the rest of the season after the league’s resumption. 
Rugby Union
Sponsorship & Marketing

James Thompson, senior account manager at Cake, looks at creative ways rugby union's sponsors can activate and leverage their partnerships as the sport prepares to return behind closed doors.
Rugby Union
Sponsorship & Marketing

Premiership Rugby club Leicester Tigers has signed up tile retail chain Topps Tiles as the club’s new main sponsor in a two-year deal, starting next season.
Football
Sponsorship & Marketing

Rugby union's Leicester Tigers have signed a renewal to their agreement with travel company Clarity Sports
Rugby Union
Events

Premiership Rugby has said it is working on exclusive content to fill the void left by the postponement of its season, with European Professional Club Rugby (EPCR) also deciding to suspend the Champions…
Rugby Union
Industry Moves

England’s Premiership Rugby has named Mark Brittain, chief executive at UK-based sport and entertainment company Sports Rights Management, as its chief commercial officer.
Rugby Union
Sponsorship & Marketing

Insurance brand Allianz is poised to end its Principal Partner deal with English rugby club Saracens one year early because of the salary cap scandal engulfing the club