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Premiership Rugby appoints Turnstile to value sponsorship assets

(Photo by David Rogers/Getty Images)

Premiership Rugby has appointed the Turnstile valuation agency to work alongside the league’s commercial team to value its sponsorship offerings as part of a broader review of its commercial programme.

The rights-holder to England’s top-flight rugby union league will adopt Turnstile’s valuation approach which is premised on quantifying the three key components of value: benefits, exposure and intellectual property.

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